Today I'm speaking with Poojan Shah, a personal trainer and founder of Shah Athletics. I've been training with Poojan for the past month and it's been very transformative! We talk about how he started his personal training business, finding a niche, marketing, building trust, getting over limiting identities with fitness, accountability, nutrition, time management, and more.
Follow Poojan:
https://www.instagram.com/shahathletics/
Shah Athletics:
https://shahathletics.com/
Chapters:
00:00 – Intro: Pain-focused training and philosophy on mistakes
01:17 – Poojan’s origin story: immigration, early lifting, and starting Shah Athletics
04:38 – Finding his niche: from skinny-guy training to pain management and seminars
08:01 – Client acquisition and marketing: Foundry leads, Google reviews, and Instagram struggles
11:42 – Building the consultation: mentorship, assessments, grip strength, and customization
15:38 – Trust and credibility: reviews, rapport, and educating clients during sessions
19:49 – Identity, limiting beliefs, and reframing mistakes as feedback
28:05 – The power of accountability and why even coaches need coaches
34:10 – Online coaching stigma, bad programs, and what makes his training stand out
42:24 – Nutrition, macros, meal prep, and avoiding perfectionism in diet
51:27 – Time management, “eat the frog,” and business as a reflection of personal life
55:10 – Travel, maintaining momentum, home gyms vs. gym environment, and closing remarks