Dialsmith Podcast

This episode is in partnership with the Insights Association, bringing you the NEXT conference in Chicago on June 13-14, 2019. There, Dr. Solomon will be a keynote speaker bringing his incredible wealth of experience.

In this conversation, we discuss:

@4:43  How the CMO-in-residence concept was born and the value it offers

@6:39  Machine learning’s (AI, AR, VR) role in how people consume, create, and distribute content.

@11:55  What is “Hypertelling” and how does it take brand building and storytelling to a new level?

@14:36  How social media platforms can effectively be used in B2B marketing

@20:15  What is Dr. Solomon’s key takeaway for B2B marketers?

If you liked this episode, I also recommend that you check out my conversation with Gary Vaynerchuk (GaryVee) where we further discuss content and social media marketing in the B2B space, plus a lot more.

If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious

On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.

In this conversation, Dr. Portnoy and I discuss:

@7:28  How an advertisement on a train changed the course of her life

@9:05  How she defines “engagement” and relates it to learning

@20:00  How game-play and gamification relate to learning and engagement

@28:01  Universal truths for creating engaging content and experiences

@41:47  An overview of her forthcoming book on how design thinking can be used to identify and help solve problems

If you liked this episode, I also recommend that you check out my conversation with JoAnn Schinderle. JoAnn is an award-winning improv and stand-up comedian and our conversation focuses more on the art of audience engagement.

Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious

My guest on this week’s episode has taken on a monumental challenge… Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She’s spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work. She’s delivered a popular  TED Global Talk on the topic, aptly titled, “Talk Nerdy to Me,” that has over two million views–case-in-point that the need for and interest in building a better skillset to engage audiences goes well beyond the community of engineering and science students. Melissa has founded her own consultancy, helping research companies more effectively present their science.

Melissa and I covered a ton of great topics in our conversation, including:

5:45  How Melissa scored one of the toughest speaking gigs in the world

12:42  Behind-the-scenes of prepping for a TED Global Talk

17:38  Irreplaceable value of practice and preparation

21:46  Adding “visual qualities” to our presentations

26:17  Using takeaway messages to re-focus your presentation

37:15  What is the “curse of knowledge” and what’s the cure?

If you liked this episode, I also recommend that you check out my conversation with speaker, author and storytelling coach Carla Johnson and her work helping organizations use storytelling to facilitate change.

If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious.

In this conversation, Rick and I discuss:

4:03  How success with one product opened many other doors.

7:34  Rick’s five keys to building a successful brand

16:21  The fascinating story of how the languishing Fajita Express became the blockbuster George Foreman Grill

21:35  The power of building a story around your customers

26:50  The importance of testimonials and how to make them authentic

34:14  Making your customer the hero

If you liked this episode, I also recommend that you check out my conversation with Rick Petry where we discuss how he helped brands such as Bowflex, Char-Broil, and many others realize more than a billion dollars in sales.

If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious.

In this episode we discuss:

@3:26     “Starting with the why?” and its importance to message development

@5:41     The importance of a tangible vision and aligning stakeholders behind that vision

@6:39     Using the Four C’s of storytelling to effectively engage audiences

@11:58    A dream vacation that includes giraffes stealing your breakfast?

If you liked this episode, I also recommend that you check out another of our Great Takes from CRC episodes featuring Colette Thayer and Paul Bolls where we discuss universal brain truths and the interesting research being done by AARP.

Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious.