Diamond Effect - Strategies to Build a Service Business Worth Owning

If you’ve been telling yourself, “I just need more time,” this episode will help you.

Most business owners don’t have a time problem—they have a clarity problem, a focus problem, and a systems problem. 

In this episode of the Diamond Effect Podcast, Maggie breaks down five practical, CEO-level ways to accomplish more in less time—without working longer hours or burning yourself out.

You’ll learn why these five strategies must be done in a specific order (so you don’t “scale chaos”), and how to create more results with the time you already have by improving your weekly planning, mastering key business skills, increasing conversions, streamlining and automating repetitive tasks (including with AI), and hiring help at the right stage.

And if you want support implementing these strategies in your business with a clear plan and follow-through cadence, book a complimentary consultation with Maggie - here.

The busier you get, the less time you have to build your future.

And that's the trap.

You're so focused on delivering for today's clients that you forget to nurture tomorrow's pipeline. Then one month you're drowning, the next month you're scrambling.

It's not a lack of skill. It's a lack of strategy.

The difference between a technician and a CEO? 

A CEO protects time for the business, even when the business is demanding all their attention.

Systems. Strategy. Help with delegation. These aren't luxuries. They're the foundation of sustainable growth.

What's one thing you could hand off this week? 

In this episode of the Diamond Effect Podcast, Maggie sits down with Kate Selbie, owner and Strategic Director of Stybek Roofing, for a powerful conversation about what it really takes to lead, sell, and grow in a male-dominated industry.

Kate shares her journey from executive HR leadership into business ownership in construction, and how the skills she built in change management, talent strategy, and leadership now help her grow a roofing company with courage and intention.

Together, Maggie and Kate talk about courage before confidence, overcoming imposter syndrome, hiring great people, building a strong team, and why sales is often simply learning how to communicate value in the right room.

This episode is a grounded, honest conversation about leadership, mindset, and what it looks like to show up fully, even when you feel scared.

If you are a business owner navigating growth, leadership, or a big transition, this episode will leave you thinking differently about courage and what becomes possible when you trust yourself enough to take the next step.

Connect with Kate on LinkedIn - linkedin.com/in/kate-selbie-a10ab712
Follow Stybek Roofing:

Youtube: https://www.youtube.com/@stybekroof
Instagram: https://www.instagram.com/stybekroofing/
Stybek Linkedin: https://www.linkedin.com/company/stybekroofing

Kate's Bio:
Kate Selbie is the Owner and Strategic Director of Stybek Roofing, a commercial roofing company serving clients across Ontario, Canada. After spending more than a decade in executive HR and leadership roles, she stepped into business ownership in the construction industry, where she now leads growth, sales, and strategy alongside her husband, Andrew.

Kate believes leadership is built through action, not perfection. She is passionate about developing people, building resilient teams, and working with individuals who are really going for it, those who are willing to take ownership, do the work, and grow.

$37,500 to $100K in corporate in 10 years. Zero to $100K in my business in 4 years.

But it was not just about the money. It was about who I became on the way there.

When you hit that first $100K milestone, everything changes—your perspective, your confidence, your ability to create real value.

But getting there requires a different level of leadership, consistency, and intention than most people realize.

I'm breaking down the real story in a full podcast episode # 246 How to Reach Your First $100K in Business and Why It Matters

- why this milestone matters, 

- why so many talented entrepreneurs stay stuck below it, and 

- what actually shifts when you cross that line.

Listen now on this platform. 

In this episode, Maggie shares why reaching your first $100K in business is about more than revenue. It is a leadership milestone that changes how you see yourself, how you lead, and how you grow your business.

She breaks down what often keeps business owners stuck below $100K, including lack of clarity, inconsistent strategy, limited support, and treating the business too much like a hobby instead of something real.

You’ll also hear how the Diamond Effect Group helps business owners build the mindset, structure, and consistency needed to grow with more confidence and less overwhelm.

If you are serious about building a sustainable business and reaching your first $100K and beyond, this episode will give you a powerful new perspective on what it really takes.

To learn more about the Diamond Effect Group and join, go to Maggie's website here https://www.stairwaytoleadership.com/diamond-effect-group

Maggie shares why sustainable growth comes from studying both what’s working and what’s not in your small business. She walks through how to review your strategies, measure results, test changes, and make smarter decisions instead of switching direction too quickly.

You’ll also hear a client example of how refining a networking strategy, rather than abandoning it, turned it into a major source of business growth.

If you’ve been moving fast without stopping to reflect, this episode will help you step back, do a meaningful quarterly review, and decide what to improve, change, or do more of in the next quarter.

As Q1 of 2026 wraps up, this is the perfect time to pause and become the scientist of your service-based business.

Take an hour this week, do your simple yet powerful quarterly review, and if you want support going deeper, book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

In this episode, Maggie talks about why so many business owners swing between extremes in the way they work, lead, market, set goals, and grow their businesses.

From going all in and burning out to pulling back completely and losing momentum, these patterns are more common than most people realize. 

Maggie shares why extremes are not sustainable, why they limit creativity and problem-solving, and why the real power lies in what she calls the happy middle.

This episode is a reminder that balance is not about doing less, lowering your standards, or playing small. It is about leading with more nuance, discernment, flexibility, and self-awareness so you can create sustainable growth and a fuller life.

In this episode, Maggie covers:

• Why operating in extremes creates burnout and inconsistency
• How all-or-nothing thinking shows up in marketing, goals, habits, and leadership
• Why a healthy relationship with goals matters for motivation and growth
• The difference between perfection and excellence
• How self-development can become unbalanced on either side
• Why the way you lead yourself affects how you lead your team
• How self-compassion supports long-term motivation and better performance
• Five ways to start operating more in the happy middle

Key takeaway

The best results rarely come from extremes. They come from learning how to assess what is needed in the moment and responding with both ambition and compassion.

Connect with Maggie

Website:  https://stairwaytoleadership.com/ 

If this episode resonated with you, share it with another business owner who needs the reminder that sustainable success is built in the middle, not in the extremes.

Most business owners want to outsource social media as fast as possible.

I think that’s a mistake. Your voice, your story, and your connection with your audience should not be handed off too soon.

That’s exactly what I’m talking about in this Maggie’s Moment. 🎧

In this episode of the Diamond Effect Podcast, Maggie sits down with Jocelyn Flanagan, Founder and Executive Producer of e=mc² events, to talk about entrepreneurship, creativity, leadership, and what it really takes to build a company that lasts.

Jocelyn shares the story of how a chance encounter and a real elevator pitch helped launch her business, how she grew it into a globally recognized events company, and what she learned from navigating expansion, economic downturns, COVID, and the demands of leadership.

This conversation is full of practical wisdom for business owners who want to scale with intention, lead strong teams, and stay grounded through growth.

In this episode, we talk about:
- How Jocelyn got started in the events industry
- The real elevator pitch that helped land a major client
- What it takes to build trust and grow through word of mouth
- Expanding across Canada and adapting to different business cultures
- Creativity in event production and designing unforgettable experiences
- Leading collaborative teams and hiring the right people
- Navigating challenges, uncertainty, and economic shifts
- Lessons from COVID and how the business pivoted
- Work-life balance, burnout, and sustainable leadership
- Advice for entrepreneurs who are building and scaling

Guest Bio:
Jocelyn Flanagan is the visionary Founder and Executive Producer of e=mc² events, a global powerhouse recognized as one of the Top 50 event companies in the world. As the creative force behind Canada’s most iconic cultural milestones, including the Canadian Screen Awards, Canada’s Walk of Fame, and the Canadian Songwriters Hall of Fame, Jocelyn is a true expert at choreographing "things that matter" on a grand scale.

With over 55 national and international awards to the company’s name, including Canadian Event Producer of the Year, Jocelyn combines a "can-do" attitude with a strategic wizardry that turns complex visions into life-changing experiences.

Beyond the red carpets, events, and broadcasts, she is deeply committed to the industry, mentoring youth, and is a proud member of the Musicounts Advisory Committee. A previous Woman of Inspiration honoree, Jocelyn, lives for the opportunity to prove that through the power of live experience, we don’t just produce events, we change lives.

Memorable takeaways:

Success often starts with saying yes to opportunities before you feel fully ready.
Collaboration is a competitive advantage.
Creativity is not just about ideas. It is about creating meaningful experiences.
Strong leadership means trusting your team, asking questions, and staying open.
Challenges are inevitable, but resourcefulness and resilience make the difference.
Sustainable success requires boundaries, support, and self-awareness.

Connect with Jocelyn - Website: https://emctwoevents.com 

Interview Timeline:
00:00 Introduction to Jocelyn Flanagan and e=mc² events
02:00 How Jocelyn discovered the events industry and got started
06:00 Landing the first clients and the elevator pitch story
12:00 Expanding across Canada and learning about cultural differences
18:00 Creativity in events and unforgettable production examples
24:00 Balancing client vision with expert guidance
29:00 Navigating event challenges and problem-solving under pressure
33:00 Economic downturns, diversification, and business resilience
37:00 COVID pivots, virtual events, and new opportunities
44:00 Leadership, hiring, and building a collaborative team
54:00 Managing stress, burnout, and work-life balance
01:04:00 Advice for entrepreneurs and final reflections

 We wear so many hats in life and business.

Parent. Partner. Entrepreneur. Marketer. Salesperson. Leader.
What helps me move through all those roles with more ease is staying grounded in one core identity. For me, that identity is leader.