Diamond Effect - Success Strategies for Service Businesses

As a small business owner you might have a lot going on:

• Dealing with clients
• Research & development projects to grow the business;
• Leading your team.

Or maybe even you have more than one business to run.

In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically.

And if you need help getting rid of being overwhelmed and refocusing, let's talk. My T.O.P. CEO Performance Enhancer Formula is designed to help service-based business owners like yourself double their business and exceed their goals while eliminating overwhelm and creating more balance in their lives.
Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call

In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you.

Key Takeaways:

• Business Ownership Is Not Always Comfortable – Running a business means stepping out of your comfort zone, trying new strategies, and accepting that failure is part of the journey. You can’t just rely on your website or referrals to bring in new clients—you need to stay active and engaged.
  
  
• You Can’t Delegate All Responsibility – Your website and referrals can’t carry your business alone. As a business owner, it's your job to continuously drive growth, attract new clients, and be willing to take the lead in marketing and innovation.
  
  
• Innovation Requires Effort and Risk – To stay competitive, you need to try new things—whether that’s testing a new marketing strategy, refining your services, or exploring new client outreach methods. Some ideas may fail, but others will lead to breakthroughs that can elevate your business.

This episode shows that being a successful business owner requires you to be as much of a CEO as a service provider, which is what makes running a business so rewarding in the end. Tune in if you’re ready to push through the discomfort, embrace innovation, and grow your business.

And if you're ready to grow yourself to double your business faster, easier, and without overwork my T.O.P. CEO Formula can help.
Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call and let's talk about how in details.

In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations.

Key Takeaways:

• First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it.
  
  
• Create space for creativity. Once your business is streamlined, you’ll have the bandwith to focus on new ideas and projects—without sacrificing quality in either area.

Book a FREE consultation with me if you're ready to shift into this role. I’ll show you how my T.O.P. CEO Formula can help you step out of daily operations and start implementing your creative ideas.

Book your consultation here: https://calendly.com/maggie-s2l/discovery-call

In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons.

Key Takeaways:

1. Lazy Marketing Isn’t Serving Your Clients
   Too often, business owners rely on generic marketing strategies—like holiday posts and surface-level content—that fail to connect with their ideal clients truly. We discuss how taking the time to understand your client's goals, pain points, and desires creates immense value by helping them feel heard and understood. When your marketing is client-centric, it makes clients feel seen and gives them hope that you can help solve their problems.
   
   
2. Ignoring the Customer Journey
   When was the last time you reviewed your customer journey from start to finish? If it’s been a while—or never—chances are, there are missed opportunities to improve how your clients experience your business. You'll learn a few ideas of how to improve that journey, so simple that you can implement them today. 
   
   
3. Making Business Decisions Without Client Impact in Mind
   Every change you make in your business has the potential to affect your clients, sometimes in surprising ways. We’ll dive into one unexpected example: not raising your prices. While it might seem like you’re doing clients a favor by keeping prices low, it could devalue your service in their eyes. We explore how considering client impact before making decisions is key to delivering consistent value.
   
   
4. Not Taking Care of Yourself as a Leader
   Your well-being as a business owner directly influences how you serve your clients. If you’re burned out or overwhelmed, you simply won’t have the energy or mental bandwidth to innovate or improve your services. This episode touches on the importance of self-care and personal growth, and how investing in yourself as a leader can lead to better client outcomes.
   
   
5. Failing to Build Strong Client Relationships
   Clients want to feel valued beyond the transaction. Building and maintaining strong relationships with your clients isn’t just about delivering services—it’s about creating long-term loyalty and trust. We talk about strategies for cultivating deeper relationships and why they’re essential for sustained business growth.

And if you're ready to double your small service business, with happy and loyal clients, while creating a work-life balance for yourself, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call, and let's talk about how I can help you get there. 

In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business.

Key Takeaways:

• “No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take on some of your tasks. The result? You become the bottleneck that slows everything down.
  
  
• “There are no good people out there” – This myth can lead to an overwhelming “do-it-all-yourself” mentality. The truth is, there are skilled, reliable individuals out there—if you know how to hire, train, and lead effectively. Holding onto this belief not only exhausts you but also limits your business's potential to scale and thrive.
  
  
• Why it’s time to shift your mindset – Growth happens when you delegate and trust other people: whether it's contractors or your team. By letting go of these limiting beliefs, you’ll open up new opportunities for expansion and create a business that runs smoothly—without you having to do everything yourself.

Listen to this short episode for actionable tips on overcoming these myths and transforming your leadership approach.

And if you're ready to speed up your growth and double your business by becoming a highly-performing people leader, I can help. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call
and let's talk about how my T.O.P. CEO Leading Team System can help. 

In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges.

Key Takeaways:

1. Basic and Repetitive Mistakes – Are small errors piling up? These could be signals that your team isn’t engaged or focused on their work.
2. Gossip and Lack of Accountability – If your team is more interested in pointing fingers than solving problems, it’s time to address the toxic behavior.
3. High Turnover of Top Performers – The departure of your best employees can be a red flag that your workplace environment needs immediate attention.
4. Excessive Absenteeism – Frequent call-ins and no-shows may indicate low morale or a lack of commitment among your staff.
5. No Initiative for Improvement – If no one is coming to you with ideas for improving the business or addressing existing issues, it might be a sign your team doesn’t feel empowered or motivated.

Listen in as we explore these warning signs, their possible causes, and the steps you can take to bring your team back on track.

Tune in now to get actionable insights on improving team performance and driving success in your business!

And if you're ready to double your business by turning your team around into a high-performing powerhouse unit, I can help. With my T.O.P. CEO Leading Team System, we'll address whatever issues you're experiencing and help you double your business while reducing your work. Book a sales call with me here now -  https://calendly.com/maggie-s2l/discovery-call and let's talk in more detail about it. 

In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around.

I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance or want to streamline your operations, this framework will help you run effective meetings that improve team communication, reduce issues and mistakes, and align everyone toward your business goals.

And if you're ready to double your business without adding more work, through my T.O.P. CEO Leading Teams System, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call, and let's talk about how this could work in your specific situation. 

In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. 

I break down the signs that your business operations need a serious overhaul and offer practical solutions to get things back on track.

Here’s what you'll learn about:

1. Forgetting to Invoice Clients
   Are you leaving money on the table? I explain how forgetting to invoice clients is a clear sign your business operations are disorganized and how to create systems to ensure this doesn’t happen again.
   
   
2. Missing Commitments, Appointments, or Meetings
   If you’re constantly dropping the ball on important meetings or deadlines, it’s a major red flag. We’ll talk about how to get a handle on your scheduling and time management so nothing slips through the cracks.
   
   
3. Your Team is Making a Lot of Mistakes
   When your team starts making frequent errors, it’s often a sign that your operational processes are lacking or have serious holes. I’ll show you how to tighten up your systems and reduce mistakes, improving overall performance.
   
   
4. No Time to Pause and Re-Strategize
   Growth is great, but if you’ve never taken a step back to reassess how your business runs, you’re likely headed for trouble. You'll learn why pausing to re-strategize is essential for sustainable growth and operational efficiency.
   
   
5. Lack of Data for Better Business Decisions
   Are you making business decisions based only on gut feelings rather than supported by data? I cover why having easy access to the right information is critical for informed decision-making and how to start tracking the metrics that matter.

Tune in to find out if your business is showing any of these signs and what you can do to improve your operations, avoid costly mistakes, and position yourself for sustainable success.

Abd if you're ready to double your business by creating the best and most effective operations with me, through my T.O.P. CEO COntiniue Success Recipe, let's talk. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call

In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as:

1. Unnecessary additional work falling on you and your team
2. Client service issues and escalation of those leading to more complaints
3. Business improvements gone wrong
4. Lower team productivity and morale
5. Time and energy spent elsewhere instead of focusing on growing and achieving business goals

Make sure you listen to this bonus podcast (less than 5 minutes) to learn how to fix poor communication and make it so effective that it becomes your business' competitive advantage.

And if you're ready to double your business by fixing communication and other issues, without adding more work to your schedule, book a free consultation with me here first - https://calendly.com/maggie-s2l/discovery-call

In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. 

If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. 

Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease.

Here’s what we cover:

1. Attracting the Wrong Audience
   Is your marketing messaging aligned with your ideal clients? Learn why attracting the wrong people from the start means they won’t convert, and how to fine-tune your messaging to bring in the right prospects who are ready to buy.
   
   
2. Talking Too Much in the Sales Call
   Are you spending more time talking than listening? I’ll explain why dominating the conversation leaves you blind to your prospect’s needs and how asking the right questions can uncover their pain points and goals, leading to higher conversions.
   
   
3. Talking to the Wrong Person
   Discover how scheduling sales calls with non-decision makers—or when not all decision-makers are present—derails your sales process and wastes time. Find out how to avoid this pitfall so you’re always speaking with the right people.
   
   
4. Not Tailoring Your Offer to the Client’s Needs
   You'll learn why a one-size-fits-all sales pitch fails to connect and how you can present your services as the perfect solution by tying your offer directly to your prospect’s pain points and goals.
   
   
5. Avoiding or Mishandling Objections
   Do you freeze up when a client raises a question or concern? I’ll share how to address objections confidently, uncover hidden concerns, and reassure your potential clients so they feel ready to move forward with your services.

Tune in to learn how avoiding these 5 mistakes can drastically improve your sales conversations and help you sign more clients!

And if you're ready to double your business without adding more work by up-leveling your sales skills, process, and conversions, I can help. Book a sales call with me here and let's talk - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/