If you're a family photographer staring at an empty inbox right now, wondering where all the inquiries went — you're not alone. This season can feel brutally quiet. Whether it's the dead of winter and everyone’s hibernating, or the middle of summer when clients are checked out on vacation, it’s easy to fall into the “no one’s booking, what’s wrong with me?” spiral.

But here’s the truth: slow seasons aren’t a problem — they’re an opportunity.

In this episode, I’m flipping the script on the off-season and showing you exactly how to use this quiet time to spark momentum, book ahead, and set yourself up for a calendar that fills faster than you expect.

Because the photographers who grow during slow seasons? They don’t wait. They plan. They promote. They get visible and stay valuable — even when no one's actively buying.

Let’s dive into how you can do the same.

Interested in Joining The Newborn Photography Business Blueprint? Find Out More Here

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They taught you aperture and ISO, but forgot to mention taxes, pricing, and what profit actually means. If you’ve ever felt blindsided by the business side of photography—you are not alone. In this episode, I’m pulling back the curtain on the most common financial mistakes photographers make (and what to do instead).

You’ll learn how to stop guessing your pricing, start treating your biz like the real deal, and finally step into the confidence of being a well-paid creative entrepreneur.

In This Episode:

• The $150 mistake I made early in my biz

• Why most photographers are undercharging and overwhelmed

• The simple mindset shift that helped me finally price for profit

• 5 truths about the business side no one’s teaching you How to start owning your worth (and your numbers!)

Feeling overwhelmed as the financial year wraps up?

If you're juggling motherhood and your photography business—and it feels like you're running on fumes—this episode is your reset button.

I'm breaking down how to reflect on the last quarter, assess your profit and loss without the panic, and plan a 12-week sprint that actually works.

Just real talk, numbers, and clarity. Whether you're in feast-or-famine months or still pricing based on "vibes," let’s sort it out together.

Want to go deeper and finally get the coaching, tools, and systems your business needs?
Join the waitlist for the Newborn Photography Business Blueprint Membership—launching July 7!
This 12-month membership gives you:

• Pre-recorded photography business training modules

• Printable workbooks

• A private Facebook group where I answer your questions daily

• Monthly mastermind group calls with me to troubleshoot your toughest business blocks

All for $2 a day. That’s less than your coffee.

👉 Jump on the waitlist here — you don’t want to miss this.

Let’s be real — building a photography business while raising babies can feel like a constant tug-of-war.

One minute you're dreaming big, the next you're deep in mum guilt because you're working during nap time (again).

In this episode, I’m unpacking the emotional juggle between being present as a mum and showing up for your goals. We’re talking boundaries, permission slips, and practical ways to ditch the guilt and do it all — in a way that actually feels doable.

You’ll learn:
🧡 Why mummy guilt shows up (and how to reframe it)
💻 My go-to systems that help me work smarter, not harder
🎯 What it really takes to balance motherhood and a profitable business
🧠 The mindset shifts that changed everything for me

You don’t have to choose between being a present mum and a successful business owner. With the right systems, support, and mindset, you can absolutely have both.

🌟 Ready to build a photography biz that gives you freedom, not burnout?
Join my 12-month mentorship: the Newborn Photography Business Blueprint — where we combine strategy, systems and soul to create a business that works around your life.

📷 Enrol here

Feeling like you're dancing for the algorithm but still not getting bookings?

You’re not alone. In this episode, I’m pulling back the curtain on what Instagram can do for your business—and what it absolutely can't.

If you're tired of chasing likes and ready to focus on what really drives bookings, this one’s for you.

📌 Want to stop guessing and start growing?
Check out my course Capture the Market — it’s your roadmap to marketing that works beyond social media.
Don't be shy.. Come and say Hi on Instagram @mel_cieslik_photography

You know that giddy feeling when a new enquiry hits your inbox — and then… nothing?
They vanish. Ghosted. Poof. Gone.

If you're a photographer who's tired of chasing cold leads and wondering what went wrong, this episode is your reality check (and game plan ).

Inside this juicy episode of Diaries of a Mum-Tographer, we’re diving into:

• The 5 real reasons your enquiries aren't converting into bookings

• What your enquiry reply might be missing (hint: it’s not just your pricing)

• The subtle mistakes that turn excited leads into silent inboxes

• And five super actionable strategies to increase your conversion rate — without lowering your prices or compromising your value

Whether you're brand new to biz or have been doing this for years, this is a must-listen if you're ready to work smarter, not harder.
👉 Learn how to convert leads with Capture the Market — my signature course to help you attract and book dream clients (without relying on algorithm trends)

🎧 Hit play, hit follow, and let’s stop hustling for scraps and start booking with confidence.

Follow me on IG: @mel_cieslik_photography

Photographers, let’s get real—are you saying "yes" to every inquiry, even when your gut says "run"? In this episode, I’m pulling back the curtain on the bookings that cost more than they’re worth. We’re talking red flags, energy drains, and how setting boundaries can actually elevate your brand (and your sanity). If you’ve ever felt guilty turning down a shoot, this is your permission slip to protect your peace and grow with intention.

📌 Need a smarter booking strategy? Check out the Newborn Photography Business Blueprint for the systems that let you thrive on your terms. 🚀

In this episode, I’m coming to you fresh from our quarterly family break—and let me tell you, it was exactly what my soul needed.

This chat is a blend of personal stories, reflections, and a little poolside inspiration. From meeting a 16-year-old future chiropractor who reminded me that ambition starts young, to remembering the spark that ignited my love for photography (hello Nanna’s photo box!), I’m taking you on a little trip down memory lane.

We’ll talk about:

• Why planning regular pauses and resets is crucial for creativity and clarity

• How The 12 Week Year has helped shape my goal-setting rhythm

• The moment I knew photography was more than a hobby

• Why those blurry, off-centre childhood photos from my Nanna still mean the world to me

• The importance of remembering your why—especially when burnout creeps in

Whether you're building your biz, designing a lifestyle around motherhood, or simply trying to keep your passion alive through the chaos—this one’s for you.

✨ Reminder:
It’s okay if it takes a year, or ten, to be the best at your craft. But what matters is that you keep moving forward. Even small steps count.

Explore More:
Ready to refine your skills, streamline your systems, or reignite your spark?
Check out my personalised coaching and online courses at: www.melcieslik.com

Your dream photography business is possible—and I’d love to help you build it. 💛

—

Connect with me on Instagram @mel_cieslik_photography
Leave a review if this episode resonated with you—it helps more passionate photographers find this show!

Starting a photography business is exciting, but here’s the harsh truth—most don’t last. In this episode, I break down the biggest mistakes photographers make that lead to burnout, inconsistent income, and ultimately, failure. But don’t worry—I’ve got you covered with practical strategies to avoid these pitfalls and build a sustainable, thriving business!

📉 The #1 reason most photography businesses fail

💰 Why undercharging is killing your profits
📢 The marketing mistake that’s costing you clients
🚀 How to prevent burnout and actually enjoy your business
📈 The key to staying ahead in a competitive industry

Check out my Newborn Photography Business Blueprint for the exact strategies that helped me grow a six-figure photography business—without burnout!

👉 Listen now & take your business to the next level! 🚀

✨ What You’ll Learn:🎯 Ready to build a profitable and sustainable photography business?

Say hi over on instagram https://www.instagram.com/mel_cieslik_photography/

The Newborn photography Business Blueprint

Last week, we dived into how to get your Instagram audience onto your email list. That’s a critical first step, but let me tell you – the magic doesn’t stop there. It’s what happens after they hit that subscribe button that truly determines if your email list will be a game-changer for your business.

In today’s episode, I’m sharing my top 5 strategies to create an engaged and high-converting email list. These aren’t just fluffy tips – these are actionable steps I’ve used to grow my own six-figure photography business and sell my courses on autopilot.

The first step to nurturing your email list is ensuring every email you send offers value.

How often are you emailing your list?

The welcome sequence is your chance to roll out the red carpet for new subscribers.

Pro tip: Use the tone of your emails to make them feel like a personal conversation. This helps your audience connect with you on a deeper level.

One-size-fits-all emails don’t cut it anymore. Your audience isn’t all at the same stage, so segmentation is the secret sauce to higher conversions.

By tailoring your emails to their specific needs, you’ll see better engagement and more sales – it’s that simple!

Sell Without Feeling Salesy

Finally, let’s talk about how to sell through your emails in a way that feels authentic and natural.

Remember, your audience wants solutions to their problems – so selling is really just an act of service.

Don't forget ot subscribe so you never miss an episode.

And follow me on Instagram https://www.instagram.com/mel_cieslik_photography/