Has Callaway outperformed every iron yet? Their new APEX irons have Ai in the name, and they're banking on the upgrades showing up in the bay. We're sitting down with some of the crew behind the revamp to get the inside scoop here at HQ. Looking for something specific? 👉🏽 CLICK MORE

👋 00:00 Welcome back!

🤔 01:29 What does Apex Irons Mean?

💬 03:30 What would Apex need to Improve?

🏌🏻‍♂️ 07:24 Important part of Testing Player’s Distance Irons

⚙️ 08:52 What are the New Apex Irons made out of?

🖥 14:59 How AI was used to design clubs

🙄 22:01 How do we Know AI was used?

🆕 23:10 What did the New Apex Improve on?

📊 25:24 How is Titanium involved?

💭 30:10 Will the new DLC coating last?

🔗 33:51 How is the face connected to the body?

✏️ 37:40 Redefining the Iron category?