In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?

Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)

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