Failure To Launch: A Fluid Podcast

How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.

Sources/ 

https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse 

https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories 

https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/ 

https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd 

https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023 

https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379 

https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html 

https://www.wsj.com/articles/SB10001424052702303722104579240194214517248 

https://tms-outsource.com/blog/posts/what-happened-to-quiznos/ 

https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792 

https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html 

https://www.distractify.com/p/does-mcdonalds-still-have-salads 

https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/ 

https://marketingscience.info/differentiation-versus-distinctiveness/

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In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.

Sources

• Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
• https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
• https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php 
• https://en.m.wikipedia.org/wiki/Olestra 
• https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 
• https://www.wsj.com/articles/SB905730946910550500 

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In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.

Sources

• Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
• https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
• https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php 
• https://en.m.wikipedia.org/wiki/Olestra 
• https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 
• https://www.wsj.com/articles/SB905730946910550500 

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Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?

Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473

https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/

https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html

https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268

https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650

https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848

https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884

https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507

https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd

https://financhill.com/blog/investing/kraft-heinz-merger-failure

https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html

https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html

https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/

https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e

https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf

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Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?

Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473

https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/

https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html

https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268

https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650

https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848

https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884

https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507

https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd

https://financhill.com/blog/investing/kraft-heinz-merger-failure

https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html

https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html

https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/

https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e

https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf

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If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case.

Sources:

https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.html

https://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdf

https://www.nytimes.com/2010/02/01/technology/companies/01amazonweb.html

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court

https://www.leagle.com/decision/infdco20130711c57

https://www.futuremarketinsights.com/reports/global-eBook-market#:~:text=eBook%20Market%20Outlook%20(2022%20to,US%24%2032.19%20Billion%20by%202032.

https://www.bloomberg.com/news/articles/2011-02-22/barnes-noble-falls-after-dividend-halt-same-store-sales-rise

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The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.

Sources:  

Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. 

Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247 

Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013

Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22 

Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38 

White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14 

https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html 

https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian 

https://www.newspapers.com/image/774030598/ 

https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html 

https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer 

https://www.youtube.com/watch?v=JvBtfeUDz_8 

https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/ 

https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263 

https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/ 

https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3 

https://www.marketingweek.com/patagonia-purpose-of-purpose/ 

https://soundcloud.com/inside-marketing 

https://phvntom.com/mark-rits 

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Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category.

Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase

https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html

https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

https://www.bunnings.com.au/about-us/our-history

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

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Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings - the friendly green giant of Australian retail.

Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase

https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html

https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

https://www.bunnings.com.au/about-us/our-history

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

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The second part of our investigation into Amazon's failed Fire Phone. 

Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

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