Failure To Launch: A Fluid Podcast

The Chips That Made You Poop - Part 1


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In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.


Sources

  • Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
  • https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
  • https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php 
  • https://en.m.wikipedia.org/wiki/Olestra 
  • https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 
  • https://www.wsj.com/articles/SB905730946910550500 

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Failure To Launch: A Fluid PodcastBy Fluid Branding