Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.

Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)

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