On its third anniversary we're looking back at ME! and trying to uncover the answer to the question; did it flop as a lead single? To do so we speak about the incredible hype created by the thirteen day countdown that may have led to disappointment, the polarising reception from critics and fans alike, and the charts, awards and records the song received. With all that information we discuss if ME! made sense in Taylor's career at that point and talk about the reasons she may have chosen it as a lead single for Lover instead of going for other popular choices such as Cruel Summer. After going through the lyrics, message behind the song, its original lyrics and production, we draw our own conclusions on this memorable song.