Did She REALLY Say That?!

Women Entrepreneurs are often told they need a perfectly polished story before they can lead, sell, or scale. But the truth? Most real businesses are built in the messy middle — the part no one talks about.

In this episode of Did She REALLY Say That?!, we unpack what it actually looks like for women to design a business while life is happening in real time — not after everything is figured out. Because leadership for women entrepreneurs isn’t about waiting until the story is neat. It’s about learning how to own the story while you’re still writing it.

This conversation goes deeper than storytelling tactics. It explores how women entrepreneurs reclaim their voice, their experience, and their authority — and use it to design businesses that actually fit their lives.

Our guest, Erin, is a marketing professional, podcast host of The Messy Middle, and a storytelling strategist who helps women entrepreneurs articulate their experiences and turn them into powerful leadership narratives. Her journey into entrepreneurship began during an incredibly difficult season of life — navigating a young daughter’s health challenges, financial strain, and the identity shift that comes when career plans collide with motherhood.

What emerged from that experience is a powerful perspective on how women entrepreneurs can design businesses around their real lives — not the polished versions they think they’re supposed to present.

In this episode, we explore:

• Why women entrepreneurs often feel like their experience “isn’t enough” — and why that belief is false
• How storytelling becomes a leadership tool, not just a marketing tactic
• What the “messy middle” of entrepreneurship actually looks like behind the scenes
• The identity shifts women go through when moving from employee to entrepreneur
• How life disruptions often become the foundation for business clarity
• Why designing your business around your real story creates stronger authority
• The difference between performative branding and authentic entrepreneurial leadership

Women don’t need to shrink to scale.
Success shouldn’t require self-erasure.
Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:
https://truthbombmarketing.com/did-she-really-say-that-podcast/

Women Entrepreneurs don’t struggle with clutter because they’re incapable. They struggle because no one taught them how to design businesses — or lives — that actually support their nervous system.

If you’ve ever said, “I just need more time,” this episode might lovingly challenge that.

This isn’t about color-coded bins. It’s about leadership. Identity. Capacity. And the design flaws that quietly create overwhelm for female business owners trying to do it all.

In this conversation, I sit down with award-winning professional organizer, certified life coach, author, and host of the Clear Your Clutter Inside & Out podcast, Julie Coraccio. Julie has built a multi-layered business from decluttering to books, courses, and speaking — and she does it through the lens of awareness, sustainability, and courageous truth.

For women entrepreneurs, clutter isn’t just physical. It’s emotional. Relational. Digital. Energetic. And it directly impacts authority, revenue, and scalable business design.

Inside this episode, we unpack:

• Why “I don’t have time” is often a boundary issue, not a scheduling problem

• The hidden cost of mental clutter for female business owners

• How overwhelm is a design flaw — not a personal failure

• Why asking for help is a strategic leadership move

• The difference between neatness and true operational clarity

• How community strengthens entrepreneurial resilience

• Why directness is a leadership skill women must reclaim

Julie shares how building her business required clearing fear, doubt, and scarcity — not just closets. She also reveals how curiosity, courage, and pivoting created long-term sustainability instead of short-term hustle.

This episode falls under our Business Architecture pillar.

Because scalable business design for women isn’t just systems. It’s space. It’s capacity. It’s removing what no longer serves so your authority can lead.

Women don’t need to shrink to scale. Success shouldn’t require self-erasure. Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:https://truthbombmarketing.com/did-she-really-say-that-podcast/

Women entrepreneurs are taught to be strategic, polished, and composed.

But rarely are they taught how to access their raw, unapologetic voice.

In this episode of Did She REALLY Say That?!, we challenge the quiet rulebook women in business have been handed — the one that says be appropriate, be measured, be digestible.

Because building a scalable business isn’t just about systems.

It’s about expression.
It’s about embodiment.
It’s about refusing to censor yourself inside the very company you built.

Katrina sits down with Anita Coats, erotic writer and voice liberation guide, to explore why erotic writing isn’t about shock value — it’s about reclaiming power.

For women entrepreneurs, voice is leadership.

And when parts of your expression are silenced, your authority shrinks with it.

Inside this bold conversation, we explore:

• Why erotic writing helps women reconnect with truth and self-trust
• How internal censorship limits visibility and business growth
• The connection between creative freedom and entrepreneurial authority
• Why “being appropriate” often weakens leadership presence
• How embodied expression strengthens confidence and client magnetism
• The role of voice in scalable business design for women
• Why power in business begins with permission inside yourself

This episode lives inside our Identity & Voice pillar — because scalable business design for women doesn’t start with strategy.

It starts with self-expression.

When women reclaim their erotic voice — not for performance, not for validation, but for themselves — they stop leading from fear.

They sell differently.
They speak differently.
They scale differently.

This isn’t about becoming louder.

It’s about becoming uncensored.

And women don’t need to shrink their expression to succeed in business.

They need the safety to expand it.

🎙️ Access this episode and all related resources here:
https://truthbombmarketing.com/did-she-really-say-that-podcast/

Why do so many women entrepreneurs build teams — only to feel overwhelmed, burned out, or disconnected from their own leadership?

In this episode of Did She REALLY Say That?!, we unpack the truth about leadership, workplace culture, and what it really means to lead as a female business owner.

Because leadership isn’t management.

It isn’t control.
It isn’t hierarchy.
And it definitely isn’t dictatorship.

It’s identity work.

Katrina sits down with executive coach and industrial-organizational psychology expert Yengyee Lor, founder of Faithful Consulting, to explore how leadership begins within — and why scaling a business without self-awareness creates exhaustion, misalignment, and culture breakdown.

If you’re a woman entrepreneur growing a team or preparing to scale, this conversation will challenge how you think about leadership, accountability, and authority.

Inside this episode, we explore:

• The difference between management and true leadership
• How workplace culture becomes toxic through autopilot, not intention
• Why leaders must reflect before they grow
• The identity shift from employee to entrepreneur
• How burnout happens when you over-adapt in your business
• Why self-awareness tools like DISC can transform leadership effectiveness
• How to empower your team without carrying their emotional weight

This episode sits inside our Identity & Voice pillar — because sustainable business growth starts with internal leadership, not external control.

Leadership isn’t about taking responsibility for everyone else.

It’s about becoming responsible for who you are while leading.

If you’re building a company and want a culture that reflects integrity, clarity, and alignment — this episode is required listening.

Because women don’t need to shrink to lead.
And scaling doesn’t require self-erasure.

🎙️ Access this episode and all related resources here:
https://truthbombmarketing.com/did-she-really-say-that-podcast/

Why do so many women entrepreneurs struggle to speak up with confidence — even when they’re building successful businesses?

In this episode of Did She REALLY Say That?!, we unpack the hidden conditioning, anxiety, and leadership patterns that keep female business owners playing small — even when they know they’re capable of more.

Because this isn’t just about public speaking.

It’s about identity.
It’s about authority.
It’s about reclaiming the voice you were taught to soften.

Katrina sits down with clinical psychologist and voice expert Dr. Doreen Downing to explore why women often feel like they’re “defending” themselves when they speak — in meetings, on stages, in relationships, and inside their own companies.

If you’re a woman entrepreneur building a business, your voice is your leadership asset. So why does visibility still feel terrifying?

Inside this conversation, we explore:

• Why anxiety is often anticipation of a future moment that hasn’t happened
• The difference between speaking to an audience vs. speaking with them
• How childhood conditioning and corporate culture silence women
• Why nervous system regulation transforms executive presence
• What it truly means to “find your voice” as a female business owner
• How bold leadership begins with internal safety

This episode sits at the intersection of entrepreneurship, identity, and authority.

Because fearless speaking isn’t about volume.

It’s about alignment.
It’s about self-trust.
It’s about refusing to shrink inside the very business you built.

Dr. Doreen also shares insight into her 7-Step Guide to Fearless Speaking and the practical journey from anxiety to grounded, unapologetic visibility.

If you’re building a company and know you’re meant to lead at a higher level — this conversation will challenge you to stop bracing and start owning your voice.

🎙️ Access this episode and all related resources here:
https://truthbombmarketing.com/did-she-really-say-that-podcast/

Guest: Stephanie Yesil | Host: Katrina van Oudheusden

What if growth didn’t require burnout?
What if building a business — or pivoting your career — could actually support your real life… even in seasons like motherhood, leadership transitions, or reinvention?

In this refreshingly honest episode of Did She REALLY Say That?!, Katrina sits down with Stephanie Yesil, founder of Elevated Careers, to talk about intentional growth, season-aware leadership, and what it really looks like to build wealth, impact, and autonomy without sacrificing yourself in the process.

Stephanie shares her non-linear path from Teach for America educator → six-figure corporate leader → entrepreneur, including how she built Elevated Careers in a focused “stealth mode” season — while preparing for a baby and resisting the pressure to do all the things.

✨ In this conversation, you’ll hear:

• Why so many high-capacity women stay stuck in service-based identities

• What it means to “sell your time to yourself” (instead of everyone else)

• How to build a business that matches your current life season, not some hustle fantasy

• Why “slow down” isn’t the goal — alignment is

• How to identify and articulate your transferable skills for higher-paying, higher-impact roles

• How to say no to bro-marketing noise and focus on fewer, smarter growth moves

This episode is for seasoned founders, women in leadership, and high-achieving women who want:
✔ more money
✔ more ownership of their time
✔ more impact
✔ without burning themselves into the ground to get it

Stephanie also shares her free resource, “33 Most In-Demand Transferable Skills”, designed to help women clearly name what they already bring to the table — and use that language to unlock new opportunities.

🎧 If you’re building a business, navigating motherhood or leadership transitions, or quietly wondering, “There has to be a better way than this,” press play.

👉 Follow the podcast and turn on notifications so you don’t miss future conversations redefining success for women in business.

Free Download — 33 Most In-Demand Transferable Skills:
https://www.elevated.careers/landing-freebie-33-most-in-demand-transferable-skills

Learn More About Elevated Careers:
https://www.elevated.careers

CreateHER™ Planner:
http://creatherplanner.com

• is building a business or career alongside real life

• is done equating exhaustion with success

• knows she’s capable of more — but wants it to feel sustainable

• wants growth that actually fits her season

You don’t need to slow down.
You need to grow intentionally. ✨

Ever feel like you KNOW what to do… but you still can’t get yourself to do it?
Like you’ve got the plan, the calendar, the strategy… and yet somehow you’re stuck in the same loop?

Babe — it’s not because you’re lazy. It’s not because you “don’t want it enough.”
It’s because your subconscious is driving the bus… and she’s been taking detours. 😅

In this episode, Katrina sits down with Andi Hess (Rapid Results Coach + Clinical Hypnotherapist + former organizational leadership professor) to break down what hypnosis actually is — and why it might be the missing link between having strategy and finally getting results.

✨ In this convo, you’ll learn:

• What hypnosis IS (and what it’s definitely not — no one is controlling your mind)

• Why strategy alone doesn’t fix self-sabotage

• How subconscious patterns quietly block your next level

• Why confidence isn’t about “knowing how”… it’s about knowing you can handle it

• The tree-and-roots metaphor that’ll change how you see your growth

• The difference between being “in a group” and having real COMMUNITY support

If you’ve ever thought:
✅ “Why do I keep repeating this pattern?”
✅ “What is WRONG with me?”
✅ “I have the plan… why can’t I take action?”
✅ “I need to have it all together before I show up”
…this episode is your permission slip to stop spiraling and start shifting.

Andi also shares her free “I Can Handle It” Bundle — a hypnosis meditation + mantra wallpapers that help you feel grounded, capable, and ready for the success you keep saying you want. Because real confidence is:
💥 “Whatever happens… I can handle it.”

🎧 Press play if you’re ready to stop overthinking your way into burnout and start trusting yourself into results.

👉 Follow the podcast and turn on notifications so you never miss an episode drop!

Grab Andi’s FREE “I Can Handle It” Bundle: https://www.remixcoach.com/handleit
Follow Andi on Instagram: https://www.instagram.com/remixcoaching/
Get the CreateHER Planner: http://creatHERplanner.com
Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinavanoudheusden/

🔗 LINKS + RESOURCES📣 Share This Episode With Someone Who:

• has strategy but no traction

• keeps repeating patterns and feels stuck

• is secretly scared of success (even while craving it)

• needs confidence that actually holds up in real life

You don’t need more willpower.
You need your subconscious on your side. 💅✨

Katrina talks with Tanarra Schneider, founder of Rebel 75, about reshaping leadership and culture so they work for real humans, not just revenue targets.

They cover:

• What it means to be a rebel at work (without creating chaos)

• How to build psychologically safe, human-centered cultures

• Why conflict and tension are unavoidable—and how to use them well

• How rituals, routines, and tiny rebellions shift team culture over time

You also hear how parenting a non-binary, autistic, ADHD child shaped Tanarra’s thinking about safety, identity, and making space for people to be who they are.

If you’re building a business, leading a team, or sitting in a culture that feels off, this episode gives you practical ways to start changing things.

Key Discussion Points 

• From Corporate to Rebel 75

• Parenting, Identity & Safety at Home

• What Being a Rebel at Work Really Is

• Tiny Rebellions: Small Changes, Real Impact

• The Unquiet Ones. The “unquiet ones” are often quiet people who calmly say the thing everyone else is thinking.

• Rituals vs Routines

• Reimagining Teams & Women’s Leadership

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Tanarra Schneider is the founder of Rebel 75, a culture and leadership firm focused on human-centered ways of working.

Her work includes:

• Leadership systems coaching (always bringing the wider system into the room)

• Culture and team design

• Rethinking rituals and routines like offsites, strategy days, and leadership development

She’s also a parent to a non-binary, autistic, ADHD child, which shapes how she thinks about identity, safety, and belonging at work.

Her long-time personal line: “Leader by design, badass by nature.”

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Resources & Links

Rapid Rebellion Guide (Free)

A practical guide from Rebel 75 that includes:

• Tiny rebellions you can try with your team

• A Ritual Redesign activity to rework an offsite, planning meeting, or review process

• Resetting the Table: questions and prompts to help your team name what’s working, what’s not, and what needs to change in your routines

Referenced Book

• The Art of Gathering by Priya Parker – for better design of offsites, workshops, and group sessions.

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Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

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About Your Host: Katrina van Oudheusden

™CreatHER™ is a cyclical planning and business recalibration methodology that helps women design their work, decisions, and growth in alignment with their natural rhythms — without burnout, hustle, or self-abandonment.Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs.

In this powerful episode, Katrina sits down with interior designer, entrepreneur, speaker, and author Danielle Saintard Valiente to unpack a life that has truly done a 180.

Danielle shares how a turbulent and unsafe childhood led her to redefine what “home” really means—and how a single TV show at age 13 sparked her purpose to create that feeling of home for others. She walks us through her leap from Massachusetts to North Carolina with $900 and a dying car, the strangers who stepped in to support her, and the couple who believed in her so deeply they offered her up to $50,000 to start her own interior design firm.

Then comes the plot twist: within weeks of launching her business, Danielle is served with three lawsuits for $350,000 by her former employer, becomes effectively homeless, and is pushed to the edge—emotionally, financially, and professionally. Her decision not to settle, and to stand firmly in the truth even when everyone told her to “just pay and make it go away,” becomes a defining "Did she really say that?! " moment.

Danielle and Katrina explore fear, faith in yourself, alignment, the reality of the first 10 years of entrepreneurship, the necessity of failure, the power of mentors, and what it takes to dismantle the emotional walls that keep us from real connection. Danielle also shares her vision of stepping onto more stages, supporting nonprofits that prevent childhood abuse, and the ripple effect of one person choosing to believe in another.

This is a conversation about courage, voice, money, lawsuits, survival, and ultimately, deep healing and purpose.

Danielle Saintard Valiente is a passionate entrepreneur, interior designer, published author, and inspirational speaker.

After growing up in an unsafe environment in Massachusetts, she discovered her calling at 13 while watching a design show: to create home as a feeling of safety and love for others. She pursued a degree in interior design, drove 16 hours to North Carolina with $900 in her bank account, and built a career from the ground up.

Over 12+ years in business, Danielle has combined her love of design, communications, and personal development to help others trust themselves, navigate fear, and understand that who you were in the beginning doesn’t dictate who you get to become.

She is IIN-certified in health coaching, a philanthropist committed to preventing childhood abuse, and a sought-after speaker ready to take more stages and support entrepreneurs, especially women, in reconnecting with their voice and power.

Her memoir, 180 Degrees: Emerging from Childhood Darkness, shares her journey from trauma to triumph and offers a message of hope, resilience, and radical self-trust.-------------------------------------

Resources & Mentions

• Book & Film – The Secret

• Topic: Manifestation, law of attraction, and how what you put out into the universe returns to you.

• TV Show – Trading Spaces

• The design show that first inspired Danielle to pursue interior design and to create “home” as a feeling.

• CreatHER Planner (from Katrina)

• A planning methodology designed to help women “plan like a woman,” aligning life, business, and energy.

Special Offer from Danielle

Danielle is gifting a copy of her book to listeners.

How to claim:

1. Go to Danielle’s Instagram

2. Send her a DM with:

• That you heard her on Did She Really Say That?

• The secret keyword: creatHER

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

In this powerful and intimate conversation, Katrina sits down with Suzanne (Suzy) Kratzig to explore how women can interrupt the stress response cycle, come back into their bodies, and reconnect with their innate intuition and wisdom.

Together they unpack:

• The Energy Leadership Index assessment and how it reveals the way you show up in everyday life vs. under stress.

• The four key stress responses—Fawn, Freeze, Flee, Fight—and how they uniquely show up in women.

• Susie’s practical “B.E.S.T.” framework for interrupting stress in real time.

• Why embodiment, community, and shared wisdom among women are essential to healing and thriving.

You’ll walk away with simple, doable tools you can use immediately (including a beautiful hand–breath exercise) and an invitation to step into Susie’s Wise Woman 9‑week group experience.

Suzanne (Susie) Kratzig is a:

• Certified Professional Coach

• Energy Leadership Index Master Practitioner

• Certified Facilitator of a Trauma-Informed Body-Mind Program

Creator of the Wise Woman – a 9‑week group experience designed to help women interrupt the stress cycle, reconnect with their bodies, and rise into their most authentic, empowered selves.

Key Discussion Points

• What Is the Energy Leadership Index (ELI)?

• How Stress Keeps Women Small: The 4 Stress Responses

• Susie breaks down how stress shows up for women through four primary responses:

•  Fawn

•  Freeze

•  Flee (Flight)

•  Fight

• Bottom line: When we’re overwhelmed by stress, we’re in reaction mode, operating from our nervous system instead of from our wise mind.

• Perfectionism, Entrepreneurship, and Women’s Stress

• The B.E.S.T. Framework: Interrupting the Stress Cycle

• Susie introduces her B.E.S.T. tool—a simple framework with four core practices to help interrupt the stress response in real time.

• B.E.S.T. = Breath • Emotions in the body • Senses • Thank you

• Wise Woman: A 9‑Week Experience for Women

• Boundaries, Safety, and Self-Trust

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Resources & Links Mentioned

• Wise Woman 9‑Week Cohort

• January cohorts (In-person in Brookline, MA + Online)

• Limited spots (approximately 10–15 women each)

• Energy Leadership Index (ELI) Susie offers the ELI assessment and a 1:1 debrief as part of her work.

• CreatHER Planner by Katrina -- A cyclical, body-aware planning system that supports women in:

• Planning in alignment with their natural embodied rhythm.

• Tracking body signals and emotions.

Building in celebration and acknowledgment so success doesn’t pass unnoticed.------------------------------------

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created CreatHER™, which is a cyclical planning and business recalibration methodology that helps women design their work, decisions, and growth in alignment with their natural rhythms — without burnout, hustle, or self-abandonment. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset

CreatHER Business Rewire