Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.

On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data detailing the early advertising winners and losers. Together, the pair discuss whether or not celebrity still matters, if animals are the ultimate recipe for success and crucially, why marketers seem so determined to lean on AI despite its lack of popularity among consumers.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:04) Did Super Bowl LX's ads deliver?

(14:46) Where did brands go wrong?

(17:20) Anthropic versus the LLM world

~ Further reading ~

Super Bowl LX review: AI flops on the big stage

Top 10 Super Bowl ads – according to consumers

PMW’s top 3 Super Bowl ads to watch before Sunday

Super Bowl LX: PMW’s pre-game (advertising) run-down

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