While the natural inclination at moments of uncertainty is to pull back, its companies that instead, pool their resources into research and development, welcome fresh talent with new ideas, and design novel products that can deliver on the needs of an inevitable changed market. Amongst the more familiar names like Apple, Netflix, and the Tesla's of the world is Kelowna-based extraction manufacturer Vitalis, applying that very same mindset led by the mastermind of its innovation, Co-founder and CTO James Seabrook.
 
"...one of the coolest things about working with an OEM is, you have an
idea, and you can work with a great group of individuals to bring that idea to
a concept, get it to a prototype, build it, realize what was wrong, improve it,
and then actually bring it to a finished product. That life-cycle is something
that I love to be a part of.” – James Seabrook
 
James Seabrook is an engineer from the inside out. From twig turned into candlestick and floorspace-invading LEGO® empires James was born to innovate and build all kinds of cool shit (his words). He co-founded Vitalis Extraction Technology with a genuine desire to identify and solve problems with the highest industry standards and unique capabilities for deliverables. James has imagined and brought to life exceptional equipment for the extraction industry and has embraced a new-found respect for the current disruption as a means for improvement and ingenuity.