I just went through a big, scary change that I avoided for years: I just rebranded my (other) podcast Pessimists Archive, and it's now called Build For Tomorrow. In this episode, I talk with Adam Bornstein of Pen Name, the consultancy that helped me, to share our lessons from the experience... and how anyone can reposition themselves for growth. It all begins with asking yourself an important question: "What happens if I'm successful?"