When it comes to shopping for tires, it can be a scary process with your own safety on the line. Tom Park and Brian Kaner of Sears Holdings Corporation announce new technology available at the first-of-its-kind DieHard Auto Center in San Antonio. The Digital Tire Journey is a web app that relies on IBM Watson Natural Language Classifier to help customers identify the appropriate tires to fit their driving preferences. It's DieHard's goal to offer consumers exceptional service and low pricing options on products you can trust. Click now to find out more. | Listen to Full Episode #278

"We've tried to make it a lot easier for our members with the new Digital Tire Journey."

--Tom Park

? Bio: Tom Park

? Company: Sears Holdings Corporation - DieHard

? Website: diehard.com

? Twitter: @diehardbattery

? Facebook: /diehard

? YouTube: DieHard

? Bio: Brian Kaner

? Company: Sears Holdings Corporation - Sears Auto Centers

? Website: searsauto.com

? Twitter: @searsauto

? Facebook: /sears.holdings9480

? Instagram: @searsauto

? YouTube: Sears Auto

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