Ashley Sowell from Integrity Fleet Services discusses how she and her husband built a company culture focused on creating a workplace where employees want to stay. The interview covers practical strategies for building shop culture, including gamification, recognition programs, and incentive systems that don't require large monetary investments. Ashley emphasizes how positive culture reduces technician turnover, improves customer service, and creates word-of-mouth recruiting advantages. The conversation also addresses the broader challenges facing skilled trades, including the need for better education and awareness about lucrative career opportunities in diesel technology. Ashley shares specific examples of cultural initiatives like raffles, recognition belts, team activities, and continuing education support that have helped their company maintain low turnover and attract quality technicians in a competitive labor market.