Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.

In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:

• The importance of true understanding
•  The power of listening
• Critical elements of the statement of understanding
• Implementing a statement of understanding

Here are some additional links on understanding:

• https://www.wainwrightinsight.com/the-importance-of-understanding/
• https://www.wainwrightinsight.com/the-statement-of-understanding/

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