Differentiated

In this episode, I sit down with Katie Quesada, a storytelling powerhouse who’s helped companies like Zillow, United Healthcare, and Nike craft stories that actually get remembered. We dive deep into why most business storytelling sucks, how to ditch the jargon and data dumps, and how to tell stories that make people lean in, take action, and drive real results.If you struggle with boring sales pitches, forgettable presentations, or investor meetings that fall flat, this episode is for you.✅ Follow Katie: Website: https://www.katiequesada.comInstagram: https://www.instagram.com/katiequesada✅ Follow Chris: Instagram: https://www.instagram.com/itschrisford_/LinkedIn: https://www.linkedin.com/in/itschrisford/TikTok: https://www.tiktok.com/@itschrisford_💡 Ready to differentiate your business? Subscribe for weekly episodes.🔔 Don’t forget to like, comment, and share this with someone who needs to level up their storytelling game!⏰ Timestamps:0:00 - Intro1:09 - Introducing Katie Quesada1:46 - Welcome Katie to the show1:54 - Who is Katie Quesada?2:53 - The #1 mistake that ruins a sales pitch5:01 - How to make someone "feel" something in a story7:10 - Using AI in storytelling (but keeping it human)8:29 - The importance of knowing your audience10:25 - The science behind storytelling12:35 - How Katie deploys the science of story in her work13:42 - Where do people start when trying to improve as a storyteller?15:59 - Katie's event with the Maxwell Group17:22 - Social vs Business vs Hollywood storytelling19:26 - The role of conflict and tension in a great story22:23 - Where do I deploy story in my everyday life?23:20 - How Katie built a business around storytelling25:15 - Katie's biggest wins so far27:04 - How to condense your stories29:27 - What is the worst storytelling advice you've ever heard?30:30 - One thing every founder or seller should stop doing in their stories?30:46 - A storytelling cliche that drives Katie crazy31:37 - One book, podcast, or Ted Talk that is a must see32:44 - If you had to explain storytelling using only emojis, what would you pick?34:02 - What's next for Katie?34:35 - Final thoughts and where to follow Katie🎤 If you’ve ever felt like your pitch, brand story, or sales message just isn’t landing, this episode will change how you communicate forever.

In this episode of Differentiated, I sit down with Semir Jahic, co-founder of Salesmotion.io, a SaaS company that hit $100K in ARR in just 6.5 months – all without venture capital, sleepless nights, or a massive team.

In this episode, I sit down with Jourdain Fisher, a rising star in comedy who’s been on "The Tonight Show with Jimmy Fallon" not once but twice, crushed it on Comedy Central, and is now building his own comedy empire. We dive into his incredible journey - from his first stand-up set at 17 to working as a writer for The Tonight Show - and the business side of turning laughter into a career.

In this episode, I sit down with Nikki Lang, a LinkedIn powerhouse who’s reached 10.5 million impressions in just five months. We dive deep into personal branding, authentic content creation, and building a strong professional community. Whether you’re looking to elevate your LinkedIn game, find your authentic voice, or just need inspiration to start, this episode has something for you.

Last week, I sat down with Spencer Marzouk, CEO of a multimillion-dollar SaaS company transforming how organizations approach loss prevention. If you’re short on time, I’m breaking down the top 5 takeaways from our inspiring conversation:

In this premiere episode of #Differentiated, I sit down with Spencer Marzouk, CEO of ThinkLP, to uncover the transformative power of purpose-driven leadership. From navigating personal tragedy to scaling a multi-million dollar SaaS company, Spencer’s journey is a masterclass in resilience, vision, and impact.