Fashion brands and retailers might use stylish products, hip branding and slick marketing to set themselves apart to consumers, but on the supply chain side of things, differentiation excellence takes a logistical turn. Here, seamless technology and scale economics have emerged as major competitive differentiators, and it’s often where brand and retail successes are won or lost.

 In this Fireside Chat, Chirag Patel, president of supply chain technology company Bamboo Rose, joins Shaker Natrajan, chief supply chain officer at American Eagle Outfitters, to discuss the role technology plays in driving supply chain agility and resilience and why it's worth the investment.

Watch the video to learn:

·      How retailers can shift the perception of the supply chain organization from a cost center to a strategic differentiator

·      The role technology plays in driving supply chain transformations and economies of scale

·      How American Eagle Outfitter’s partnership and collaboration with its supply chain partner community via its Edge Network drives supply chain visibility and agility 

·      How supply chain synchronization (i.e., 2nd and 3rd tier suppliers and international logistics partners) supports great customer experiences even amid an optimized domestic distribution network

·      How supply chain agility and responsiveness across domestic and international networks enabled American Eagle Outfitters to introduce new products and brands to market at record speed to keep pace with consumer trends and expectations 

·      How retailers can surmount their old mindsets to adopt robust software for managing supply chain fluidity

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