Title: Exploring Marketing Strategies for Financial Institutions with Chris Bates | Mix and Matchbox Podcast

Description:

Join host Brent Feldman in this insightful episode of Mix and Matchbox as he sits down with Chris Bates, CEO of Agora Eversole Marketing Agency. Discover how Chris's background in psychology and counseling has influenced his approach to marketing, particularly in the financial sector. Learn about the unique challenges and opportunities in marketing for banks and credit unions, and why WordPress is a preferred platform for their digital presence.

Timestamps:

00:00 - Introduction to Chris Bates, CEO of Agora Eversole Marketing Agency

00:28 - Chris's background in psychology and its impact on his marketing career

02:48 - The role of marketing in helping people and organizations

03:50 - Why Agora Eversole focuses on financial institutions

06:27 - The community impact of banks and the importance of storytelling

08:23 - The benefits of using WordPress for financial institutions

12:35 - Addressing myths and compliance in bank marketing

15:32 - Gaps in marketing strategy for bank websites

19:50 - Communicating marketing value to non-marketing professionals

23:02 - Providing comprehensive marketing services to banks

26:03 - Differentiating marketing strategies for banks and credit unions

30:30 - The importance of specialization in banking

34:49 - Desired changes in the financial services industry

39:27 - Closing thoughts and how to connect with Chris Bates

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Connect with Chris Bates:

Website: AgoraEversole.com

LinkedIn: Chris Bates

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