Dig In Deep

Dig In Deep

By Dig In DeepBusiness
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Dig In Deep episodes

  • Why Cant Britain build affordable home

    Britain is now one of the most expensive countries in theworld to build homes… but why?

    In this episode, Mark Kennedy, Mark Scutt and Charlie digdeep into the UK housing crisis, rising construction costs, planning permissiondelays, labour shortages and developer profits to uncover what’s reallyhappening inside British construction.


    Why does it take years to get housing developments approved?

    Why does the UK need over 250,000 additional constructionworkers?

    Why is London one of the most expensive cities on earth tobuild in?

    And if construction costs are so high… why are manycontractors still operating on margins as low as 1–2%?

    This episode explores the real reasons behind Britain’saffordability crisis — from planning system failures and material inflation to skills shortages, land banking accusations and the pressure facing builders, developers and homeowners alike.

    If you work in construction, property development, housebuilding, plant hire, infrastructure or real estate — this conversation will hit home.

    Topics Covered:

    #Construction #HousingCrisis #UKConstruction#PropertyDevelopment #HouseBuilding #PlanningPermission #ConstructionIndustry#AffordableHousing #RealEstate #Infrastructure #BuildingCosts

    58 min
  • Has UK Contractor Accreditation Become a Racket

    How many accreditations does a contractor need before they’re actually allowed to do the job?In this episode, Mark Kennedy and Mark Scutt take a hard look at the growing world of contractor accreditations across UK construction, rail, utilities, nuclear and infrastructure.From CHAS and Constructionline to Achilles, RISQS and Fit For Nuclear — are these schemes genuinely improving safety and compliance… or creating unnecessary duplication and massive costs for contractors?We break down:✅ How many accreditation schemes actually exist in UK construction✅ The difference between CHAS, Constructionline, SafeContractor, Achilles UVDB, Achilles BuildingConfidence, RISQS and Fit For Nuclear✅ Why contractors are paying thousands every year in duplicate compliance costs✅ The hidden admin burden on SMEs✅ Whether procurement teams are making supply chains safer—or just slower✅ Why one contractor passport could solve the problemMany SMEs are spending £25,000–£40,000+ per year on accreditation fees, ISO audits and duplicate paperwork before they’ve even won work.We also explore whether international standards like ISO 9001, ISO 14001 and ISO 45001 should be enough.Is compliance becoming performative?Are buyers refusing reciprocal recognition?Is this hurting smaller contractors trying to scale?This is a must-watch for anyone working in:ConstructionUtilitiesRailInfrastructureNuclearProcurementHealth & SafetySME LeadershipDrop your thoughts in the comments — how many accreditations does your business currently hold?#construction #contractors #healthandsafety #procurement #rail #utilities #infrastructure #ISO9001 #constructionindustry #businessgrowth #SME #CHAS #Constructionline #Achilles #RISQS

    40 min
  • 2% Profit Working For Nothing

    Are construction companies really only making 2% profit… and if so, how is the industry even surviving?

    In this episode of Dig In Deep, we tackle one of the biggest and most controversial topics in construction right now — profit margins.

    From billion-pound infrastructure projects to everyday builds, the reality is shocking:
    Contractors are taking on huge risk… for tiny returns.

    So we ask the question:

    👉 Are we working for nothing?

    • The truth about construction profit margins in the UK
    • Why so many contractors operate at 1–3% profit
    • How this compares to other industries making 10%, 15%, even 20%+
    • The role of procurement, clients, and competitive tendering
    • Why one bad job can wipe out an entire year’s profit
    • The real reason behind high insolvency rates in construction
    • Whether the whole industry model is broken
    • “You can make more profit selling coffee than building hospitals”

    Low margins vs high risk — does it make sense?

    • Are contractors pricing work to win… not to make money?
    • Who’s really to blame — clients, main contractors, or the system?

    A construction podcast that says what others won’t.
    Real conversations. Real experiences. No fluff.

    Hosted by industry professionals with real construction and plant hire backgrounds, breaking down the topics others avoid.

    Do you think 2% profit is sustainable in construction?
    Or is the whole system broken?

    👇 Drop your thoughts in the comments

    Like 👍
    Subscribe 🔔
    Share with someone in the industry

    #Construction #ConstructionIndustry #ProfitMargins #UKConstruction #BuildingIndustry #Contractors #Business #ConstructionLife #DigInDeep #Podcast #Engineering #Trades #ConstructionPodcast

    1 hr 6 min
  • Broken Construction - Main Contractors Vs Subcontractors

    Is the relationship between main contractors and subcontractors broken? Or is this just how construction has always worked?

    In this episode of Dig In Deep, we take a no-nonsense look at one of the biggest issues in the construction industry today — the ongoing tension between main contractors vs subcontractors.

    With thousands of construction companies going bust every year, billions owed in late payments, and subcontractors carrying the bulk of the risk, we ask the question:

    Who’s really keeping the industry alive?

    • Why construction leads the UK in insolvencies
    • The truth about late payments and cash flow
    • Are subcontractors funding projects?
    • Retentions — fair or outdated?
    • Unrealistic programmes and pressure on site
    • Who really takes the blame when things go wrong?
    • Is the whole construction model broken?

    We break down real stats and facts, including:

    • Thousands of construction firms going bust every year
    • £30–40 billion owed in late payments
    • Why SMEs and subcontractors are most at risk

    This is a new podcast bringing real, honest conversations from inside the construction and plant hire industries.

    No corporate spin. No fluff.
    Just real experiences, real opinions, and the topics others avoid.

    • Main contractors
    • Subcontractors and trades
    • Construction business owners
    • Site managers and project managers
    • Anyone working in the built environment

    Who do YOU think has it harder?

    Drop your thoughts in the comments
    Like and subscribe for more real construction talk

    construction industry UK, subcontractors vs main contractors, construction insolvency UK, late payments construction, construction business problems, subcontractor risk, construction podcast UK, dig in deep podcast, construction industry issues

    38 min
  • Construction Greenwashing _ NET Zero Nonsense

    Is “Net Zero” in construction real… or just clever marketing?In this episode, we expose the truth about greenwashing in construction — from so-called “sustainable” buildings to the reality happening on site.Everyone is talking about net zero, sustainability, and green building certifications like BREEAM and LEED… but are these standards actually delivering — or just ticking boxes?We break down:Why many “green” buildings aren’t as sustainable as they claimThe truth about embodied carbon vs operational carbonHow developers use carbon offsetting to claim “net zero”The shocking performance gap (15–30%) in real buildingsMajor failures in insulation, timber, and “low-carbon” materialsHow greenwashing is now becoming a legal risk for companies and directorsWe also share real questions you can ask contractors and developers to expose the truth behind sustainability claims.KEY TOPICS COVERED✔️ Greenwashing in construction explained✔️ Net zero buildings — truth vs myth✔️ BREEAM & LEED criticism✔️ Embodied carbon in construction materials✔️ Carbon offsetting vs real reduction✔️ Construction industry scandals & failures✔️ New UK laws on misleading environmental claims✔️ How to spot fake sustainability claimsWHAT’S DOING YOUR HEAD IN?This week’s rant:👉 Formula 1, Gardening and Saturday Shoppers WHO THIS IS FORConstruction professionalsContractors & site managersDevelopers & investorsAnyone interested in sustainability & net zeroPeople who want the real truth behind constructionBIG QUESTIONAre we actually building greener… or just getting better at marketing it?📢 GET INVOLVEDDrop a comment below:👉 Have you seen greenwashing on site?👉 Do you trust “net zero” claims?🔔 DON’T FORGETLike 👍Subscribe 🔔Share 📤#Construction #NetZero #Greenwashing #Sustainability #BREEAM #LEED #ConstructionIndustry #ClimateChange #Building #PropertyDevelopment #UKConstruction #EmbodiedCarbon #Podcast #BusinessPodcast #ConstructionPodcast

    43 min
  • Behind the Wrecking Ball - David Morrisey

    Demolition — most people think it’s just smashing buildings down. The reality? It’s one of the most technical, high-risk and misunderstood parts of construction.

    In this episode of Dig In Deep, Mark Kennedy, Mark Scutt and Charlie sit down with David Morrissey to break down what really goes on behind the machines.

    From cut & carve projects and façade retention to high-rise towers and tunnel work, we get into the detail of modern demolition — the planning, the precision, and the pressure that comes with it.

    We also talk about:

    • The real skills needed to succeed in demolition
    • Why good operators are worth their weight in gold
    • Safety in the UK vs the rest of the world
    • The realities of running a demolition business
    • Cash flow, competition and industry challenges

    Plus, we’ve got:
    💥 “What’s Doing Your Head In?”
    📊 Stats that might surprise you
    😂 Relatable curveballs
    🎯 Proper site stories you won’t believe

    This one lifts the lid on an industry people think they understand — but really don’t.

    If you’re in construction, plant, or just want to hear the real stories from the ground — this is one for you.

    🔥 Follow & Share

    1 hr 7 min
  • Utilities, Haunted Houses and Dubai with Roger Reeder

    In this episode, Mark Kennedy, Mark Scutt (“The Facts Guy”) and Charlie sit down with Roger Reeder, a construction specialist and Managing Director of TRP Group, to talk about the reality of working in construction and utilities today.


    From getting kicked out of school at 14 to delivering multi-million-pound projects across the UK and Dubai, Roger shares his journey, lessons learned, and what the industry isn’t telling you.

    • How Roger got into construction (and why it wasn’t planned)
    • The TRUTH about skills shortages in utilities
    • Why it’s so hard to find good workers right now
    • The problem with qualifications vs real experience
    • Fraudulent tickets in construction (yes, it’s happening)
    • UK vs Dubai construction – speed, quality & opportunity
    • Why young people AREN’T entering the industry
    • What needs to change in construction right now
    • Advice for anyone looking to get started

    This episode dives into some real issues affecting the industry:

    • Labour shortages
    • Youth unemployment vs job opportunities
    • Broken entry pathways into construction
    • Over-complicated regulations slowing projects down

    As discussed in the episode, the industry is crying out for people — but the system isn’t set up to bring them in properly

    Construction isn’t just about building anymore.

    It’s one of the biggest opportunities in the UK right now — especially in utilities — but there’s a serious disconnect between young people and the industry.

    If you’re thinking about a career in construction, or you’re already in it, this episode is a must-watch.

    Do you think construction is doing enough to bring in the next generation?
    Drop your thoughts in the comments 👇

    We bring real conversations from the construction, plant hire and business world — no fluff, just honest insights.

    🔔 SUBSCRIBE FOR MORE:#construction #planthire

    46 min
  • Women in Construction – What’s Changed and What Still Needs to Change

    In this episode, Mark Kennedy, Mark Scutt, and Charlie are joined by Karen Jones to talk about the reality of working in the construction industry as a woman today.

    From first experiences on site to how the industry is evolving, Karen shares her journey and honest insights into what’s improved — and what still needs to change.

    The conversation covers career progression, industry culture, common misconceptions, and why construction needs to attract more women to tackle skills shortages and build stronger, more diverse teams.

    Whether you’re already in the industry or considering a career in construction, this episode offers a genuine look at the opportunities and challenges shaping the sector today.

    #WomenInConstruction
    #ConstructionIndustry
    #WomenInEngineering
    #ConstructionCareers
    #DiversityInConstruction
    #ConstructionPodcast

    Optional Hashtags (YouTube & Spotify)

    50 min
  • AI, Youth Employment & The Disappearing First Job

    Is AI quietly removing the first rung of the career ladder?In this episode of Dig In Deep, Mark Kennedy and Mark Scutt are joined by Charli from the recruitment sector to explore one of the biggest questions facing the future workforce:👉 What happens to young people when entry-level jobs start disappearing?Across the UK, nearly 1 million young people are not in employment, education or training, while businesses are simultaneously struggling to find skilled workers. At the same time, artificial intelligence and automation are transforming the job market, particularly the administrative and junior roles many people historically used to start their careers.So are we facing a skills crisis, an education problem, or the early impact of AI on employment?In this episode we break down:The real youth unemployment statistics in the UKWhy entry-level jobs are shrinkingHow AI is changing the future of workWhether the apprenticeship system is failing young peopleWhat recruiters are seeing in the job market right nowWhich industries will grow vs decline over the next decadeWhat government, education and business should be doing differentlyMark Scutt brings the data and facts, Mark Kennedy drives the discussion, and Charli offers a real-world recruitment perspective on hiring trends and the changing job market.This episode explores whether technology is creating opportunity — or quietly closing the door for the next generation.🎧 Topics coveredAI and the future of workYouth unemployment UKApprenticeships and skills shortagesAutomation and entry level jobsRecruitment trends in the UKJobs of the futureSkills gap and education reform💬 Join the conversationDo you think AI will create more jobs than it replaces?Should apprenticeships be expanded across more industries?Drop your thoughts in the comments.📌 Subscribe to Dig In Deep https://linktr.ee/digindeeppodWe explore the forces shaping business, industry, technology and the future of work.#construction #planthire #recruitment #aijobs #futureofwork#youthunemploymentUK#automationjobs #entryleveljobsdisappearing#AIreplacingjobs#skillsgap #apprenticeships UK#AIandemployment#futurejobs 2030#recruitmenttrends UK#jobsofthefuture #aieconomy

    55 min
  • National Vs Independent Hire Companies

    Who really runs the UK plant hire industry?The UK plant hire industry is worth more than £10 billion annually, yet the biggest companies control less than 10% of the market. In this episode, Mark Kennedy and Mark Scutt explore how the plant and tool hire industry really works.With thousands of independent hire businesses competing alongside national operators like Sunbelt Rentals, Speedy Hire, and HSS Hire, the industry is far more fragmented than most people realise.In this episode, Mark Kennedy and Mark Scutt break down the real structure of the UK plant hire and tool hire industry, exploring why contractors often split their spending between national hire companies and independent operators.They also discuss the hidden realities of the sector — from cross-hire networks and fleet utilisation to industry consolidation and the future of equipment rental.If you work in construction, plant hire, tool hire, civil engineering or infrastructure, this episode gives a behind-the-scenes look at how the industry really works.________________________________________What We Cover In This Episode✔ The real size of the UK plant hire industry✔ Why the biggest companies control less than 10% of the market✔ Why contractors often use both national and independent hire companies✔ The hidden world of cross-hire between hire companies✔ The economics of fleet utilisation and equipment depreciation✔ Whether national companies are squeezing out independent hire firms✔ How digital platforms and sustainability could reshape the industry________________________________________Key Industry Insights• The UK plant hire market is worth £10–£11 billion annually• There are 4,500–5,000 hire companies operating in the UK• Independent hire companies control roughly 70–75% of the market• Construction accounts for around 65–70% of hire demand• Healthy hire companies aim for 65–75% fleet utilisation________________________________________Timestamps (example)00:00 Introduction02:10 The £10 Billion Hire Industry05:30 Nationals vs Independent Hire Companies11:20 Why Contractors Use Both16:30 The Hidden World of Cross Hire21:45 The Economics of Plant Hire27:10 Is Consolidation Coming?32:30 The Future of Equipment Rental________________________________________About The PodcastHosted by Mark Kennedy and Mark Scutt, this podcast explores the business, strategy and realities behind the construction, plant hire and equipment rental industries.Each episode dives into the people, trends and debates shaping the sector.Subscribe: https://linktr.ee/digindeeppod ________________________________________#planthire #construction #recrutement tool hire businessconstruction equipment rental UKplant hire market UKSpeedy HireSunbelt RentalsHSS Hireequipment rental businessplant hire companiesconstruction industry podcast

    43 min

About Dig In Deep

From the publisher's feed

The Dig In Deep podcast is a light-hearted and informative podcast that delves into the construction and equipment rental sector. With a focus on topics such as plant hire, recruitment, trading, industry trends, and innovation, this podcast offers a unique perspective on the inner workings of the industry.