On this week’s episode, host Jess Gaedeke is joined by Khary Campbell, VP of Consumer Research & Insights at Comcast, to explore how immersive, in-context learning unlocked innovation at General Mills, why true empathy starts with stepping outside the office and into people’s homes, and how frameworks like “How might we…” can reshape the future of research, tech, and leadership.

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Nick Graham, former Head of Insights & Analytics at Mondelēz and PepsiCo, on how defining equity with conviction laid the groundwork for global alignment, why clarity means marinating in the problem—not jumping to solutions, and how empowering local ownership led to greater adoption and advocacy for PepsiCo’s equity program.

On this week’s episode, host Jess Gaedeke is joined by Nick Graham, former Head of Insights & Analytics at PepsiCo and Mondelēz, to explore how truly lasting transformation begins with understanding human behavior, the importance of building co-ownership across global and local teams, and why defining the why before the how is the secret weapon of any successful change initiative. 

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, on how building empathy in context can align global stakeholders to local market dynamics, how in-store immersion helps cross-cultural teams see the shopper reality firsthand, and why Shopper Insights deserves to be seen as the sexy, career-making discipline it truly is. 

On this week’s episode, host Jess Gaedeke is joined by Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why Shopper Insights is the most underrated (and sexiest) area in the insights world.

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Ron Burrage—former head of design at PepsiCo, Hershey, and P&G—on the creative power of design in brand revitalization. Jess highlights how small but iconic visual elements, like the Hershey’s Kiss plume, can unlock big storytelling moments, how packaging innovation can shift category dynamics, and how Ron’s experience at Disney proves that even the most iconic IP needs reinvention to stay culturally relevant.

On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways. 

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapping into emotional and social dimensions of comfort helps craft more meaningful campaigns, how a deep understanding of the consumer drives agility and innovation, and why even heritage brands need to continuously evolve to stay relevant in a changing world. 

On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function transformed the iconic brand. They explore how understanding the emotional meaning of comfort reshaped La-Z-Boy’s marketing and why insights leaders must proactively uncover growth opportunities.

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is one of the best teachers, how the pressure to move fast can lead to critical missteps, and why taking smart, calculated risks is key to long-term success.