Have you ever been on a webinar and thought to yourself - woah, I am way lost, or I am super behind when it comes to this type of skill? 

When I first started coaching and course creation back in 2019 I realized that inorder to create content that actually moves the needle for my clients I had to learn where they were starting. I had to slow down, and explain things in an easy digestible manner or I would lose them. I found myself jumping around or sharing pieces of advice that were too far along for someone that was just getting used to posting on Instagram. When we become experts in our space we at times we can alienate ourselves by over sharing. Which does not help our marketing at all. So this week we’re diving into discussions around how to know where your target audience's knowledge level begins. And guess what - like most of our weekly content, we have the same overarching solution - the answers lie within. 

First things first - we have to decide who we want to work with. Are we into working with people just entering into your area of knowledge, or have your clients dabbled in work like this before but needs to gain more in depth knowledge? Does your client already have support with what knowledge you're able to provide, but you help them curate and automate within your industry specialty? Once we have these answers, then we can start creating!

Learn more about your ad choices. Visit megaphone.fm/adchoices