Southern music is hot right now. From Americana to hip hop, there are plenty of artists seeking to hang their sound on the hook of some piece of the Southern musical tradition. Meanwhile, there are other artists who have unmistakably carved out a piece of Southern sonic soil for themselves, even if unintentionally. Athens band New Madrid could fall into this second category. On their third full length, " MAGNETKINGMAGNETQUEEN ," the band indulges in some more of the guitar-driven, atmospheric,