Digging Deeper

If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem.

Fishkin is known for founding MOZ. Now he's building an easier path to discovering insights about a given audience, including who influences them, without expensive research. He visited #DiggingDeeper this week to talk about SparkToro and what the future of consumer insights looks like.

This episode of Digging Deeper is presented by the Marketing Podcast Network. If you happen to be someone whose company or perhaps clients sell to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? Enter the Marketing Podcast Network.

MPN is a network of podcasts all about marketing. On Brand with Nick Westergaard, Marketing With Empathy, The Copy Arena with Tania Dakka, The Rethink Marketing Podcast, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of MPN's audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

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We’ve talked a lot about the blockchain, NFTs and Web 3.0 on Digging Deeper recently, but there’s a big concern out there over blockchain technology and its carbon footprint. It’s estimated that one Bitcoin transaction uses around 2,100 kilowatt hours. That’s the same energy the average U.S. household uses in 75 days. When the energy source powering the computers that churn out that transaction is non-renewable, more greenhouse gas emissions happen and the environment takes another hit.

But Bitcoin is one of hundreds of options for cryptocurrency and blockchain access. And this is where competition makes the market balanced for everyone. There are simply better options out there.

Matt Rickard is the co-founder of Task, a Stellar blockchain-based platform that helps companies connect their teams with the organizations social missions. But he is also the co-founder of The Blue Marble, a Steller-based NFTs marketplace. The common thread there is the Stellar-based blockchain which alleges to be faster, cheaper and more energy efficient than typical blockchain based systems.

Rickard educated us on the sustainability issue and blockchains, talk to us about The Blue Marble and how brands can be more responsible with NFT work in marketplaces like his and then help us understand the connection between a company, its employees and its social good.

This episode is supported by Storyblok, which has a new report to make you smarter. It’s a new report called The State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022. 

Think about it: You have to provide content for your website. Maybe a mobile app. Then there’s e-commerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to Storyblok.com/diggingdeeper. 

Storyblok is a headless content management system, rated as the #1 CMS for 2022 by G2. It is also a new partner of the Marketing Podcast Network.

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Jarron Vosburg from JumpCrew says we can do away with the pitch deck. He is disrupting B2B sales and will share his perspective on what we're all doing wrong but may not know it on this episode of #DiggingDeeper. Vosburg is the vice-president of Sales at JumpCrew. That is an acquisition marketing platform company out of Nashville. They’re all about helping you optimize sales.

We talk about the pitch deck concept, but also more specifically about how sales and marketing work together, compliment one another and ways they could be structured to optimize both. Some good ideas from Vosburg today on the show.

Also, have you downloaded The State of Content Management from Storyblok yet? We’ve told you about it for a couple weeks now. You certainly owe it to your company to do so. Our friends at Storyblok surveyed 515 businesses in the U.S. and Europe – companies just like yours – to find out how they are approaching content distribution through their digital channels in 2022. 

You have to provide content for your website, maybe a mobile app, then ecommerce platforms, voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. It’s free and just good information to make you smarter!

LINKS:

Jarron Vosburg on LinkedIn: https://www.linkedin.com/in/jarronvosburg/

JumpCrew: https://jumpcrew.com/

Storyblok State of Content Marketing Report - https://storyblok.com/diggingdeeper

Digging Deeper on YouTube: http://cornett.online/digdeep

Digging Deeper Podcast Subscriptions: http://cornett.online/diggingdeeper

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Web 3.0 is an exciting new territory to play. But with new territory comes new risk.

On this episode of Digging Deeper, we dig deeper into the world of Web 3.0 and conduct our due diligence around the legalities of the Metaverse, NFTs, and Cryptocurrency. Enrico Schaefer from Traverse Legal bills himself as the NFT lawyer. He specializes in consulting and representing clients with a need in technology and intellectual property issues. He’s been doing it for 30 years, so through Web 1.0 and 2.0. He’s now making sure we’re staying out of trouble in Web 3.0.

The conversation gets in the weeds a bit, but in a way that you can understand and know more about how to watch yourself wisely as your business or brand steps into those uncharted waters.

This episode is also supported by Storyblok, which has a new report to make you smarter. It’s a new report called The State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022. 

Think about it: You have to provide content for your website. Maybe a mobile app. Then there’s e-commerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to Storyblok.com/diggingdeeper. 

Storyblok is a headless content management system, rated as the #1 CMS for 2022 by G2. It is also a new partner of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The entrepreneurial spirit can make you a better marketer. That’s the underlying gist of Tim Hines’s new book The Marketing Starter - How an Entrepreneurial Spirit Will Make You a More Savvy Marketer.

Hines is a 17-year veteran of the startup marketing world. He's worked at agencies and brands, but always with a marketing-first mindset. He combined the two things he knows best – marketing and startups – into a refreshing and useful new book and outlook on what can make all marketers better. We dive into more about the Marketing Starter mindset on this episode of Digging Deeper.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Less than one percent of all advertising agencies are owned by women. Read that again. It's kind of astonishing when you think about it.

For Cornett owner Christy Hiler, that's a problem. Today, she launched an effort to do something to close the gender gap in ad agency ownership called Own it.

The effort is being cataloged at UntilYouOwnIt.com where female and non-binary agency owners can join and participate in mentorship and other activities to help more women, Own It.

Part of the effort for Own It is a new podcast hosted by Hiler herself where she interviews and celebrates the growing number of women and non-binary ad agency owners to talk about buying out of the boys club of advertising, one agency at a time. 

On this special, audio-only edition of Digging Deeper, you'll hear an excerpt from Own It's first episode. In it, Hiler talks to Jean Freeman from Zambezi, the largest female-owned ad agency in the country. 

After you listen, be sure to subscribe to Own It at UntilYouOwnIt.com or wherever your get your podcasts.

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The best coach one can buy is one's self. That is the premise of the new book from David Novak, the former chairman and CEO of Yum! Brands. Yes … that Yum! Brands. Kentucky Fried Chicken, Taco Bell, Long John Silver’s, Pizza Hut. Novak lead the growth of some of the biggest brands in the world at the largest restaurant company in the world for many years. He's been called one of the most influential people in business by Forbes and others.

Since his retirement from Yum! Brands , he has been writing and podcasting. You may well know about his incredibly useful podcast called How Leaders Lead. He authored the New York Times bestseller Taking People With You. His latest book is called Take Charge of You: How Self-Coaching can Transform Your Life and Career.

Novak joined Digging Deeper to give us all a very pleasant kick in the pants to do that.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Cornett creative director Jason Majewski joins #DiggingDeeper to discuss a case study in brand storytelling with corporate filmmaker Gary Miller of Eye Level Films and film composer A.J. Hochhalter. The trio are part of the team behind several years worth of Cornett's video production work for UK HealthCare.

Majewski led a discussion through the case study of the brand's primary commercial video work. That includes a consistency in storytelling, both visually and sonically, that continue to anchor UK HealthCare's messaging to consumers.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Public relations is perhaps one of the segments of the marketing world that has changed most in the last 20 years or so. That’s largely because the media landscape has changed and media relations is a big part of the PR world. When traditional journalists, editors and producers are no longer the gate keepers, but you’re still charged with earning coverage and attention for your company, you have to shift with the market.

Robert Dilenschneider has weathered the storm and guided many a brand successfully through the last 30 years or so. He founded The Dilsenschnieder Group in 1991. They not only work with many Fortune 500 companies but also provide counsel and strategic advice to leading families and individuals around the world. His new book is called The Public Relations Handbook. It’s a little different approach, though. Robert has sourced the expertise presented in this book from 20 of the world’s top PR thinkers, including himself, of course.

He is technically listed as the editor of the book, but when you see the roster of names in this book … my pal Shel Holtz, William Adler, Donna Heiser, Virginia and Michael Kamsky, Sarah Manly Robertson … a Who’s Who of smart thinkers in the industry … you know this is worth the read. And it’s worth our time to talk about it.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

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What happens when you put two advertising creatives behind a grill feeding their friends? Discovery by Guy Fieri and your own Food Network show apparently. Mark & Fey … or more formally Mark Anderson and Ryan Fey are The Food Network stars of The Grill Dads . That’s the sizzle. But the steak for Digging Deeper is they’re both experienced marketing and ad creatives. 

Mark & Fey joined host Jason Falls to talk about their backgrounds, the rise to success of the show and social influence, and their take on creating engaging content in today's frenetic media environment.

This episode of Digging Deeper is brought to you by the Marketing Podcast Network.

If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there.

What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net.

Digging Deeper is a podcast on the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices