Own It

This week on Own It we’re talking to Katie Schibler Conn from KSA Marketing. Katie has been a part of the Own It community from day one so this episode has been a long-time coming. 

Katie jokes that her firm’s initials, K-S-A, stands for Kick Some Ass. And my, how true that is for her clients. The business evolved from a small consultancy to a 15-year-old agency helping lead brand governance for companies large and small. Her journey is nothing short of amazing.

It includes down-sizing her time to spend more time with family, traveling from South America to Mongolia thanks to a serious wanderlust passion, to being a girls scout troop leader for her daughter.

In all those adventures, she accumulated a wealth of knowledge, experience and insights to run a fantastic agency by understanding collaboration, partnerships, managing relationships and more. She had great insights for closing the gender gap in agency ownership, too.

These conversations just keep getting more and more interesting. You’re going to love this episode. 

You can find links to the LinkedIn profiles for Katie Schibler Conn and the agency website for KSA Marketing in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Brandi LaFontaine from Together With. She is based in Victoria, British Columbia in Canada, but the agency has locations in Buenos Aires, Toronto, Miami and Louisville. 

Together with lives in what they call a contrast – data with empathy, logic with intuition and collaboration with candor. You can tell this conversation will be very interesting. 

Brandi and I talked about her journey to ownership which comes from the analytics, economics and financial side of the agency world. She led operations and managed analytics for a few firms before becoming CEO of Together With a little over two years ago.

As always, these conversations help all of us learn and get inspired. This one is no different.

You can find links to the LinkedIn profiles for Brandi LaFontaine and the agency website for Together With in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Laura Hutfless from FlyteVu. It is a full-service entertainment marketing agency that helps brands connect with consumers through the entertainers and events that drive pop culture. The firm has been recognized as one of AdWeek’s fastest growing agencies, received Chief Marketer’s Top 200 lists twice and has won many awards for its impactful and innovative campaigns.

Laura also prides herself and FlyteVu on the fact they have given back nearly $1 million in charitable donations since she founded the firm.  

We talked about her adrenaline activities of skydiving and surfing … one Christy loves and the other she would never do … her journey to ownership and the nuances of the entertainment industry … and, of course, her perspective on closing the gender gap in agency ownership. This was such a fun conversation. We know you’ll enjoy this episode.

You can find links to the LinkedIn profiles for Laura Hutfless and the agency website for FlyteVu in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Meranne Behrends from Words From The Woods. She is a strategist and started Words From The Woods in Portland, Maine, almost nine years ago. Her resume is full of leading strategy and planning for major brands dating back to the mid-2000s. She worked her way through Deutsch / Lowe, Wieden + Kennedy, The VIA Agency and MullenLowe among others. 

She spent six years freelancing before formalizing Words From The Woods in 2018.. 

We loved her perspective as an owner, her stories of being outdoorsy and her brother who she claimed was the better artist. This was such a fun chat. You’ll enjoy getting to know her.

You can find links to the LinkedIn profiles for Meranne Behrends and the agency website for Words From The Woods in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Sommer Poquette from Keep It Real Social. She was a teacher before the blogging revolution of the early 2000s. She became a mom blogger, but quickly became effective at bridging the gap between brands and what we now call influencers. After 10 years of a successful venture there, she started Keep It Real Social to help brands optimize their digital and social media presence. 

As if that wasn’t enough, she also started her own travel agency, so we get twice the experience and insights today. 

Sommer was so much fun to talk to and learn from. You’re going to love this episode.

You can find links to the LinkedIn profiles for Sommer Poquette and the agency website for Keep It Real Social in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Ari Krzyzek from Chykalophia. Her firm is a web conversion focused firm. They bring brand ideas to life to transform their websites for growth. Speaking of growth, the agency was born from Ari’s simple website design consulting work she began in 2009. So she has seen ownership from that seed of consulting int a large and successful agency.

Ari is originally from Bali, but now based in Chicago. We talked about that journey, how she started and built her agency, and her interesting perspective on closing the gender gap in agency ownership.

We so admire Ari’s drive and determination to own it. You will learn so much from her.

You can find links to the LinkedIn profiles for Ari Krzyzek and the agency website for Chykalophia in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It, we’re talking to Kiley Peters from Rayne IX. She and her firm specialize in helping women entrepreneurs launch, scale and build valuable businesses. And not just in the advertising space, but many verticals. And she is the perfect person to do just that because she is a serial entrepreneur with experience building her own businesses, including a very successful content marketing firm.

We talked about so many things including one of her spirit-feeding activities: gardening. Of course we talked a lot about her journey and expertise, so those of you thinking about starting an agency are going to learn a lot. 

Kiley is so much fun to talk to. You’re going to love this episode.

You can find links to the LinkedIn profile for Kiley Peters and the agency website for Rayne IX in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Cass Cruz and Karen Goodman from Nova Consulting. Their firm focuses on branding but specializes in helping founders and business leaders turn what they stand for into meaning and growth for their companies. Karen spent time at Bose on the brand side and MullenLowe and Havas, among others, on the agency side before joining forces with Cass. 

Cass also spent time at Bose on the brand side as well as the Harvard School of Education along the way. The seed of Nova came from her life and leadership coaching business she started after leaving Bose. 

Both have such fantastic backgrounds and journeys. I loved hearing of their meeting and joining forces, and of course, their perspective on closing the gender gap in agency ownership. 

This was such a fun chat. You’ll enjoy it as much as we did.

You can find links to the LinkedIn profiles for Cass Cruz and Karen Goodman and the agency website for Nova Consulting in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Abby Lovett from CPT Visibility Advisors. I’ve been looking forward to this episode for a while because Abby has expertise in the sometimes intimidating world of A.I. She helps companies with their visibility in the world of artificial intelligence. 

You may want to get out your journals and take notes on this episode. We talked about her firm, the world of AI, her journey here which includes writing a book, which is somewhat ironically, about being human at work. It’s called “Super Human: 8 Small Ways To Be Super at What You Do … and Human While You Do it.”

This was an amazing conversation. And one not generated by a computer. You’ll enjoy this. 

You can find links to the LinkedIn profile for Abby Lovett and the agency website for CPT Visibility Advisors in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Rene Ryan from Backpocket Agency.  Her firm is a boutique agency that drives engagement for its clients. She’s spent the last 20 years at several firms in the content marketing space, honing strategies for clients across many sectors. 

She co-founded BackPocket Agency two years ago and is blossoming into ownership. I so enjoyed hearing about her journey, her thoughts on the gender gap in agency ownership, our common experiences as vegetarians, and her dogs Bill and Meatloaf!

This was so much fun.

You can find links to the LinkedIn profile for Rene Ryan and the agency website for Backpocket Agency in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.