Own It

This week on Own It we’re talking to Casey Benedict from Maverick Mindshare. Her firm spawned from the conflict between bloggers and public relations professionals that emerged in early days of brands being involved in social media. She began bridging the gap between the two sides and brokering brand deals with what we now know as influencers. 

We talked about her journey to starting and building her agency, her thoughts on the agency gap in agency ownership and her hard-line position as a tennis player that Pickle Ball is an invasive species.

We had such a fun chat. You’ll enjoy it as much as we did. Here’s my conversation with Casey Benedict. 

You can find links to Casey Benedict’s LinkedIn Profile and Maverick Mindshare’s agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Courtney Lewis from The Variable. She just stepped into the role of partner and CEO there two months ago after being on the strategy and leadership team for several years. 

Courtney didn’t land at The Variable from the agency world. She was in business and management consulting before and brought that experience and knowledge to the firm.

We talked about everything from her journey to agency life and ownership, to her perspective on the gender gap in agency ownership, and even biscuits and baking. We had so much fun getting to know one another. You’re going to enjoy this a lot.

You can find links to Courtney Lewis’s LinkedIn Profile and The Variable’s agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It, we’re talking to Holly Conti of Full Swing PR. If you remember the firm’s name, Holly is the co-owner with Caitlin Copple, who was our guest back in November of 2022. She wasn’t originally an owner, so we get to hear how an employe moves into an ownership role. 

Holly and Christy had a great conversation about her journey from wanting to be creative and the boss when she was young, to being creative and the boss now. She had some smart thoughts on female ownership in the advertising business, too. 

Enjoy this as much as we did.

You can find links to Holly Conti's LinkedIn Profile and the Full Swing PR agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Erin Emmerson and Kelsey Cross from Tower 28. It is a global agency built on a network of in-market experts that helps brands globalize content for any audience. Their unique approach to the business is fascinating.

We also enjoy hearing how co-founders and co-owners carve out that journey together. We certainly talked about that, but also parenthood, their paths to find one another and start their firm, and of course we chatted about closing the gender gap in agency ownership.

This episode is full of fun and insight. We know you’ll enjoy it as much as we did.

You can find links to LinkedIn profiles for Erin Emmerson⁠ and ⁠Kelsey Cross⁠ and the ⁠Tower 28⁠ website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Hope Harris Refuerzo from TillSow. It is a fully integrated global storytelling studio. Hope told me they serve the needs of an evolving culture by providing a modern, bespoke experience for companies, brands and artists. 

Hope is based in Los Angeles and has a production background and was once a casting director in Hollywood. 

We had such a fun conversation about our industry, our challenge with the gender gap in ownership there, and we compared notes as working moms who love to have fun with their kids. 

As usual, we learned so much and were so inspired by Hope. You will be too!

You can find links to Hope Harris Refuerzo's LinkedIn profile and TillSow's agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Amy Edwards from Quality Meats. Her firm does amazing work, but don’t take my word for it. They have earned Small Agency of the Year awards from both AdAge and AdWeek. The firm launched during the pandemic with no clients and no investors. 

What they did have was two partners and a producer who wanted to do great work and remove what they call the “B.S.” of the advertising world. Obviously, they’ve succeeded in building an amazing company.

We talked about how that happened, how Amy came to be the head of such a great agency, and her thoughts on the gender gap in agency ownership. We learn so much from these conversations. This one is no different. 

You can find links to Amy Edwards LinkedIn profile and the Quality Meats website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Amanda Lucey from The Partnership. She’s been in that role for almost 13 years and has navigated through both growth and expansion. She came into the agency world from a career in associations, diplomacy and  politics.

So her knowledge of that world certainly informs some interesting perspectives on the gender gap in agency ownership, and how we can attack that challenge.

Amanda is so interesting. We learned so much talking to her. We know you will too.

You can find links to ⁠Amanda Lucey⁠'s LinkedIn profile and ⁠The Partnership⁠'s website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Genna Franconi from 22squared and Trade School. She and they are based in Atlanta, Georgia. As you probably noticed, she runs two agencies. One is over a century old. The other was born out of a client need for scaling audience-based content. 

Genna came up through the account side of the business and worked her way to the C-Suite at 22squared before founding Trade School as a spin-off firm, eventually earning leadership and partial ownership of the company. The two firms work with great brands like Home Depot, Publix, Baskin Robbins and many more. 

Genna has also become an avid pickleball player in addition to her work and her children. We have so much in common. I loved this discussion. I know you will as well.

You can find links to Genna's LinkedIn profile and the agency websites for 22Squared and Trade School in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Jen Harrington from Hatch. She jumped into the world of ownership when she founded Hatch over 16 years ago. So she has been at this a long time. Her perspective on the gender gap in agency ownership is full of experience and insight.

Jen is also investing her time and energies in fostering the creative world. She creates on-ramps into the creative world for diverse talent and spends time volunteering with organizations like the Greater Boston Food Bank. 

She is so busy and, therefore, so fascinating to talk to.

You can find links to Jen's LinkedIn profile and the Hatch agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It, we’re talking to Lisa Kribs from TGW Studio. She is based in Rochester, New York, and came up through the creative side of the business. Her firm is a social impact marketing and creative studio that helps clients tell their stories.

She is also a musician and recently finished an E-P! As you can imagine, we had a lot to discuss. I’m always excited to learn from creative brains. This episode certainly has a lot of that.

Find links to Lisa Kribs's LinkedIn profile and TGW Studio's agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.