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Luke Eggebraaten on Marketing Challenges and Success in the Excavation Industry

This week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success.

Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink.

Ingredients:

• 2 oz. scotch
• Club soda, chilled, to top
• Garnish: lemon twist (optional)

 Directions:

• Add the scotch to a highball glass filled with ice.
• Top with club soda and stir briefly to combine.
• Garnish with an optional lemon twist.

Recipe Credit: https://www.liquor.com/recipes/scotch-and-soda/