Digiday Live

At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points.

At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms.

Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from the smallest to the biggest screens.

Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each, Nardini said. Nardini discussed Rough N Rowdy, Barstool’s video strategy and more at the Digiday Video summit held in Scottsdale, Arizona.

Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology.

In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better.

A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.

The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit.

At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it.

In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track.