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Diginomica Episode #41 - sales and growth at Target and Salesforce plus commentary on SAP re-org
Target goes to prove that its omnichannel strategy is working - and that Stuart was right. Bonus points for this additional story:
Delivering digital growth – how Target’s store-as-hub strategy paid off
Plus an upbeat Salesforce as it targets (sic) $28 billion in revenue.
Then we have the idea of 'gated offerings' as a way of personalizing for customers. Hmmm...I'm a tad skeptical as personalization is very tough to get right.
As an added extra, I talk about this week's reorganization at SAP. The company seems to have taken a strange position on those who stay and those who leave. There is confusion and the picture is not entirely clear. However, I think SAP is making a mistake in some cases. Check my Tweetstream to find out more.
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By diginomica
5
11 ratings
Target goes to prove that its omnichannel strategy is working - and that Stuart was right. Bonus points for this additional story:
Delivering digital growth – how Target’s store-as-hub strategy paid off
Plus an upbeat Salesforce as it targets (sic) $28 billion in revenue.
Then we have the idea of 'gated offerings' as a way of personalizing for customers. Hmmm...I'm a tad skeptical as personalization is very tough to get right.
As an added extra, I talk about this week's reorganization at SAP. The company seems to have taken a strange position on those who stay and those who leave. There is confusion and the picture is not entirely clear. However, I think SAP is making a mistake in some cases. Check my Tweetstream to find out more.