To have the key marketing role in a fresh, up-and-coming organization is no easy task. But to be the VP of Marketing in a legacy brand which has been around for 111 years - now that’s a challenge of a lifetime.

Our guest today is Trovon Williams. An expert who is the head of Marketing and Communications for the National Association for the Advancement of Colored People.

On his journey, Trovon was able to put plenty of accomplishments under his belt.

• He has been a member of the American Marketing Association for almost 18 years.
• He is a member of the Forbes Communications Council.
• His experience in Tech provided a fresh perspective on the NAACP marketing approach.

And to top all that, Trovon is a husband and a father of 3 remarkable kids.

Trovon's mission is to keep the history of the NAACP alive for the younger generation. At the same time, he aims to establish a healthy team environment by celebrating the success of all his colleagues.

To our advantage, this gentleman came to the podcast packed with value bombs. On today’s Driving Brand Growth episode we are covering:

• How to sustain the legacy of a brand which has been around for more than a - century, while gradually evolving it.
• How to have a powerful stance in chaotic times as the ones we are in.
• How to strategically reach the Gen Z members of your community, and still speak to the rest of the people.
• How to turn social media into a space which ignites actions for change.
• Why a car accident made him rethink his tireless 18-hour-a-day hustle.
• How to balance the growth of your team as professionals and as persons.
• How you can utilize your skills to make an impact on the world, rather than jumping from a job to a job.

Join us as Trovon unravels the challenges of an organization as valuable as NAACP. He comes forward with an energizing approach and a refreshing perspective.

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