Our first in a new ongoing series, "A Day In The Life", where we look at specific digital marketing jobs within organizations. Finding, hiring, training and coaching someone takes hours upon hours and the hope is to not need to do it too often. But how do you find the right candidate for a role in the first place? Is everyone in your organization clear on what this role is or should be?

In this week's episode, we'll be diving into the Social Media Manager role and, more specifically, what the role really entails and what it does not. We'll be chatting hiring best practices, what questions to ask when searching for the perfect candidate as well as some red flags to look out for. 

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Here we are taking a step a bit outside of digital marketing specifically, and speaking to something we can all relate to - managing team and client expectations! How many of us have had a boss ask for something with a 24 hour turnaround that really requires 2 or more weeks to build out? Or a client ask for something that is maybe out of your scope?

In this week's episode we're diving into all things related to team and client expectations and providing some communication tips and strategies, as well as some ways to support both internal and external understanding, alignment and overall workload. We get it...we're in this with you! 

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The search for the right team members can feel endless and often fruitless...but could that be because you're not asking the right questions or looking for an optimal skillset? This will likely become a series of episodes unpacking the core skillsets and hiring hacks for a wide range of digital roles, but first we've chosen to focus on one of our most vital - the Account Manager. 

Join us this week as we deep dive into some common hiring misses, what to look for when hiring this key team member and some ways to make finding the right person easier.

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Our first in a series of conversations on specific social media platforms, this week we're chatting all things Instagram! It's no secret that things change on this platform constantly, and sometimes overnight. The same goes for content performance. What worked well for your brand last month, might not be working so well today. But why is that? And what can you do about it? 

Join us as we hit on all the hot button items - the Instagram algorithm, understanding platform SEO, how to produce the best content for your brand (there might be a hack or two in there!) and some tips and tricks to set your brand up for success. 

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Social media trends or trending content has become a hot topic of conversation in the digital marketing space over the last few years, especially with the explosion of TikTok. But how do you discover these trends? How do you decide what to jump on and what to leave alone? And if you're going for it, how can you turn around content quickly enough to ensure you don't miss the moment all together?

Join us as we unpack exactly these questions, plus a lot more, to help you and your brand filter out the noise. We share some tools and resources to ensure you're set up to track and watch for these trends, and provide some tangible and realistic ways that you and your team can turn content around quickly to capitalize on these high impact micro moments.

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The question "how can I get my brand or product to go viral on TikTok or Instagram?" has become the dread of most marketers today. It seems so easy, as all we see as consumers is a new brand seemingly flooding your discover page with trending video after trending video. But how did that just happen, you may wonder? 

Join us as we break down and dispel the myth of going viral, how to deal with tough team conversations when this, inevitably, becomes the topic of a meeting and most importantly, tips and a few *gasp* hacks on how you can position your content in the best possible way for overall platform discovery. 

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Ever been asked to come up with an influencer campaign for your brand? It's so much more complicated than you (and your boss, let's be honest) maybe think! Between budgets, fees, engagement rates and negotiations, this could be one of the most daunting tasks for a digital marketing team. Don't worry, we're here to help! Join us as we chat through fee structures, data based criteria for selecting the right influencers and how to set yourself and your brand up for optimal ROI and success.

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Tune into the first episode to hear us chat about this new podcast, why we started it and what we're going to be talking about each week. Be sure to listen as we share some hilarious past experiences and hard earned knowledge in what got us here today. And, of course, it wouldn't be us if we didn't share some hot tips and social media tricks along the way.