The agricultural technology sector is innovating at record speed — from SaaS platforms and precision hardware to biological inputs and digital advisory tools. Yet, one question remains universal for every AgTech startup, scale-up, and investor: what is a go-to-market strategy that actually works in this industry?
In this episode of Digital Ag Global, we dive deep into the go-to-market strategy framework for AgTech businesses. Is there a repeatable GTM playbook — or does each launch require a tailored approach? We'll unpack real-world go-to-market strategy examples, discuss how to build a go-to-market strategy for different innovation types, and explore what makes AgTech unique compared to traditional SaaS go-to-market strategies.
🧭 Key Themes We’ll Explore
Defining GTM in AgTech: What is a go-to-market strategy definition when applied to complex agricultural value chains?
Market Validation: How to balance product fit with ecosystem fit through pilots, partnerships, and on-farm demos.
Geography & Innovation: How much of your GTM can you “copy-paste” across markets, and where must you localize?
Frameworks vs. Flexibility: Using go-to-market strategy templates wisely while staying adaptable.
Real-World Lessons: GTM success stories, failures, and practical consulting insights from industry veterans.
🎙 Our Speakers
Evert Hamblok, Founder, We Are Hey (Belgium)
Raised on a farm and trained as a biologist, Evert has built his career across consulting, metals recycling, and biological crop protection at Koppert. Today, his teams help AgTech innovators build and execute go-to-market strategies, leveraging his experience in M&A, partnerships, and commercialization.
Diletta Di Iorio, Strategic Consultant (Italy)
With over 10 years of experience in agriculture, innovation, and international development, Diletta advises startups and organizations on market entry, positioning, and growth. She specializes in go-to-market strategy consulting for AgTech companies navigating complex regulatory and cultural landscapes.
📌 Why Join This Episode
Whether you're an AgTech founder, investor, or innovation leader, this conversation will provide practical GTM strategy templates, real examples, and insider perspectives on how to bring agricultural innovations to market successfully. From SaaS go-to-market strategy to launching biological solutions internationally, you'll learn how to build a go-to-market strategy that fits your product, geography, and customers.
💡 Gtm meaning in AgTech isn’t just about marketing, it’s about how you align stakeholders, validate value on farms, and scale sustainably.
👉 Join us live to ask your questions, challenge assumptions, and learn from leading GTM strategists in AgTech.
🎧 Digital Ag Global is the podcast where technology meets agriculture. Brought to you by Qaltivate.

In this episode of Digital Ag Global, Yurii and Clyde sit down with Andrew Bawden from farms.com to trace the journey of agricultural media, from its earliest steps online to the farmer-first innovations shaping the industry today. Listeners will hear how a single platform once changed the way farmers connected, how ag podcasts became a trusted voice in the field, and which technologies might actually move the needle for producers in the coming years.
It’s part history lesson, part insider perspective, and part future-casting — with just enough surprising takes to keep you guessing until the end.

What happens when cutting-edge artificial intelligence steps into the apple orchard?
In this episode of Digital Ag Global, co-hosts Clyde Graham and Yurii Kovalchuk sit down with Dr. Maryna Kuzmenko, an AgTech innovator with nearly a decade of experience applying AI to real-world farming challenges. From predictive yield models to drone-powered disease detection, Maryna shares how deep learning and computer vision are reshaping the decisions farmers make every day, and why the story of AI in agriculture is more than just hype.
🌱 What you’ll learn in this episode:
1. What AI actually means in the AgTech context - beyond the buzz
2. Real-world applications in apple orchards: from precision spraying to yield forecasting
3. A case study from Maryna’s work on Petiole Pro - and how it impacted farmers’ ROI
4. Common pitfalls: data quality issues, model overfitting, farmer trust, and ethical concerns
5. Practical insights on deploying responsible AI in agriculture
🎤 About our guest:
Dr. Maryna Kuzmenko is the force behind Petiole Pro, a globally recognized platform for plant phenotyping and food quality analysis using AI. Her work has earned awards and grants from Innovate UK and the European Union and she's a leading voice in the Women in Innovation community.
Maryna also shares her knowledge widely - including through her Udemy course on AI in agriculture: https://www.udemy.com/course/ai-in-agriculture/

What does it really take to launch, lead, and scale a successful AgTech company in today’s market?
In this episode of Digital Ag Global Spotlight, hosts Yurii Kovalchuk (CEO at Qaltivate) and Clyde Graham from Keystown Solutions are joined by Remi Schmaltz, a serial AgTech founder, CEO of Brilliant Harvest, and General Partner at Koan Capital.
Together, they unpack the founder mindset—what drives successful innovation in agriculture, what pitfalls to avoid, and why resilience, timing, and trust in the team matter more than ever. Expect honest insights from both the operating and investment sides of the table.
Whether you're an AgTech founder, investor, or innovation leader in the agri-food space, this episode delivers actionable advice and candid perspectives you won’t want to miss.

In this episode of Digital Ag Global, hosts Clyde and Yurii take a hard look at what sets successful AgTech startups apart in today’s evolving landscape. With guest Susanne Cork, Director of Ottawa Innovation Farm, the conversation dives into key insights from the field:
Common startup missteps in the AgTech space
Why farmer engagement and usability matter more than flashy features
The go-to-market models gaining traction in 2025
Traits of high-performing teams: from resilience to local validation
Honest reasons why many AgTech startups fail—and how to avoid those traps
This episode is packed with practical advice and grounded insights for founders, product teams, and investors working to make a lasting impact in agriculture.

🔥 What’s hot and what’s not in AgTech? In our latest Digital Ag Global episode, we break down the trends, the hype, and the hard truths shaping agriculture technology in 2025.🎙️ Hosted by Clyde Graham and Yurii Kovalchuk from Qaltivate, joined by guest expert Jack Ellis from Cleantech Group — we dive into:🌱 What’s gaining traction: from carbon tracking to precision livestock ❄️ What’s cooling off: like vertical farming and blockchain food traceability 🚀 What to watch next: micro AgTech, ag APIs, and on-farm efficiency tools

Digital Ag Global – Episode 9, From Skepticism to Scale: Unlocking AgTech AdoptionJoin us for Episode 9 of Digital Ag Global, where we unpack the human side of AgTech adoption—from trust-building and onboarding to go-to-market strategy and long-term impact.🎤 Featuring: 🔹 Raphael Jung – CEO & Co-founder of Sproot, a Swiss AgTech startup empowering outgrower networks in AfricaHosted by Clyde Graham and Yurii Kovalchuk, this episode delivers real-world insights for AgTech founders, investors, and innovators navigating the adoption journey.

s AI in agriculture living up to its promises, or is it just another tech trend? Join us for an insightful discussion, as we dive into the real impact of AI on farming—what’s working, what’s just hype, and where the real ROI lies.
🗣️ Hosted by:
🎙️ Clyde Graham – AgTech expert and industry strategist from Keystown Solutions
🎙️ Yurii Kovalchuk – CEO of Qaltivate, driving innovation in digital agriculture
🔥 Our expert speakers:
🚜 Hassan Halawy – CEO of Elite Agritech Division, leading agricultural development across the EEMEA region. With expertise in precision AgTech, digital transformation, and sustainable food security, Hassan has been a speaker at COP16, Expo 2020 Dubai, and Vision France in Bercy Paris. He bridges the gap between agriculture and emerging technologies, ensuring real-world impact.
🌾 Tom Gauthier – Founder of AgTechLogic, a precision AgTech innovator with a chemical engineering background and 30 years of global consulting experience. A US Army Special Forces veteran and patented inventor, Tom has advised companies like Archer Daniels Midland, Wal-Mart, and Merck on sustainable solutions. His work is shaping a smarter, more efficient agricultural future.

We’ve taken you to smart farms in Nebraska, explored cutting-edge innovations in Canada—and now we’re heading to Africa, where AgTech is transforming the future of farming. 🚜🌱In this episode, we’ll uncover how technology is reshaping agriculture across the continent, from mobile-powered mechanization to solar irrigation and improved market access. Join us for a deep dive into the unique challenges, breakthroughs, and opportunities in African agriculture—insights that matter whether you’re farming in Lagos or leading a tech team in Silicon Valley.🎙️ Special Guests:
🔹 Folu Okunade – COO at Hello Tractor | Bridging the gap for smallholder farmers through accessible mechanization.
🔹 Jerry Oche – CEO at Zowasel | Empowering African agribusinesses with data-driven market access and sustainability.
🔹 Tom Vranken – Director of Innovations at SunCulture | Delivering solar-powered irrigation to improve productivity and resilience.🎧 Tune in to hear how African AgTech is setting new trends in sustainable, scalable, and inclusive farming—innovation that has the potential to influence global agricultural practices.

🎙 Join our hosts, Clyde Graham and Yurii Kovalchuk, as they dive into the challenges and opportunities of innovation in agriculture with leaders from Canada and the U.S.:🌟 Scott Ross – Executive Director of the Canadian Federation of Agriculture🌟 Brandon Hunnicutt – Partner at HUNNICUTT FARMS🗣 These industry experts will explore:✅ How farmers perceive new AgTech solutions✅ Bridging the gap between cutting-edge innovations and real-world farming needs✅ Challenges and opportunities shaping the future of agriculture📩 Have questions for our speakers? Share them before or during the live session and be part of the conversation!