Focus on your Competitors for Social Media, To identify your competitors on Social Media identify your niche with your product/services, on the specific platforms, analyze your and your competitors’ accounts across Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest.
Each platform you use will have it’s own unique demographic. There will be overlap of the competition you’re facing on each platform, but it’s still essential to understand your demographics so you can tailor your message to have the most impact.