In our last video we spoke about the first two criteria we use when developing our business to business personas. Continuing on in this video, we bring you through the remaining three criteria and why each of these criteria should be considered in the process. We hope it gives you some useful insight into approaching your digital personas.

Knowing how to approach persona development is half the battle – in this week’s video, we bring you through some of the key criteria we use to develop our business to business personas; we will conclude this process in our next video. We hope you find it useful!

Understanding your personas is arguably the most important step in the development of your digital marketing strategy – this video is part of a 3 part series, and brings you through the ‘why’; we hope you find it useful.

The Importance of Colour In Branding – colour plays a central role in brand communications, here we discuss the fundamentals of why this is so.

While all brand design experts follow a similar process when it comes to developing new brands, I thought it would be interesting to give you an insight into how I develop a new brand… which is very much my own individual approach.