Since Day 1 of this pandemic, people have been scrambling to get online because that’s where the money is. Well, we knew that when we started this podcast 52 weeks ago!

Yup, it’s been a whole year since episode 1, and in that time, we’ve delivered straight-talk on the 7 foundational systems you need in place to run a successful online business with grace and ease ­– and without going crazy!

Dozens of episodes followed where we explored and explained social media marketing, book launches, personal branding, PR/publicity/promotion, the online moneymaker’s mindset, and more!

Now that the foundation is complete, we’re elevating things to the next level…

Listen in to hear about what we’re bringing you next, including helping you help yourself with online technology and, especially for speakers, branding and marketing yourself effectively so you’ll get noticed, get heard, and get paid.

“Bad marketing will make you look like you’re a bad speaker. You gotta fix it!” – Pam PerryClick To Tweet

Highlights From This Episode:

* What Vernita is creating next for your digital business

* A quick review of the 7 Systems Blueprint

* How Pam knows what she knows (Pam shares parts of her story that you may not be aware of)

* What Pam’s former job roles have in common (besides PR)

* What a producer needs to book you on their show

* Case Study! How Pam’s PR business is evolving so it can scale

* What Pam means by “It’s an I-N-G.”

* How Pam and Vernita can fill the gaps in your knowledge

* 5 critical Ps that are included in their current and upcoming programs

* The benefits of continuous business coaching with the same person

* Why Pam believes Life magazine is no longer around

* How to guarantee that you’ll be nominated for an award

* Pam’s Grammy-award-winning client and what she’s doing next

Resources:

* 10XPro

* Blubrry

* Eric Thomas

* Facebook

* G Suite

* Kamala Harris

* ReadySetGoSpeak.com with Pam Perry

* Speakers Magazine

* Speakers Magazine on YouTube

* Stephanie Mills

Did you enjoy this episode?

Thank you for joining us on this episode of the Digital Business Acceleration podcast! If you enjoyed this episode, please leave us a 5 star rating and review on iTunes to help us reach even more entrepreneurs and business owners.

Don’t forget to so you know exactly how to get your business to thrive online.

Since Day 1 of this pandemic, people have been scrambling to get online because that’s where the money is. Well, we knew that when we started this podcast 52 weeks ago!

Yup, it’s been a whole year since episode 1, and in that time, we’ve delivered straight-talk on the 7 foundational systems you need in place to run a successful online business with grace and ease ­– and without...

A big part of making money online is taking money online, and that requires an e-commerce solution – whether it’s a simple buy button, a shopping cart, or a full-blown online store.

But there are hundreds of those available, so which one should you choose? Well, every business is different, but a few things apply to everyone who’s trying to get paid…

Your digital shopping cart should: accept multiple forms of payment, work with both digital and physical products, and easily scale as you make more products to sell and sell more of what you make. Bonus points if the cart is affordable and integrates with your website👍🏿

In this episode, we talk about some popular digital shopping carts and highlight a solution that does all of that and more!

Listen in to learn: the difference between a single item buy button and a full blown shopping cart that allows for you to purchase multiple items at a time, how WooCommerce can get expensive even though it’s free, why PayPal should never be your only payment option, why physical products are a bigger deal these days, and how to stand out from the crowd with your next virtual event.

“Use ShopifyLite on your WordPress site instead of getting the whole separate Shopify site. You don’t need to do that. Keep people on YOUR site.” – Vernita ShermanClick To Tweet

Highlights From This Episode:

* The difference between an all-in-one marketing system shopping cart and a full e-commerce shopping cart solution

* Is your shopping cart really a shopping cart?

* Does your shopping cart let you sell both digital AND physical products?

* 2 digital shopping carts used by marketers who don’t use all-in-one apps

* A popular free shopping cart for WordPress – and how it gets expensive

* How to get Shopify features on your WordPress website for less

* Why PayPal should never be your only payment option

* Why you should expect to pay for payment processing

* How much it costs to use Stripe, PayPal, and Shopify Payments

* How subscription boxes became the new swag bag

* Why 2020 is the year to mail out a conference swag bag for your virtual event

* The one thing that every author should include in their swag bag

* Why physical products are a bigger deal these days

Resources:

* 10XPro

* PayPal

* SamCart

* Shopify

* ShopifyLite

* Stripe

* ThriveCart

Did you enjoy this episode?

Thank you for joining us on this episode of the Digital Business Acceleration podcast! If you enjoyed this episode, please leave us a 5 star rating and review on iTunes to help us reach even more entrepreneurs and business owners.

Don’t forget to so you know exactly how to get your business to thrive online.

A big part of making money online is taking money online, and that requires an e-commerce solution – whether it’s a simple buy button, a shopping cart, or a full-blown online store.

But there are hundreds of those available, so which one should you choose? Well,

Have you noticed the shift that’s been happening? Because of the pandemic – and thanks to smartphones and fast internet access – more and more of our interaction is happening online (although it’s been like that for a while now, you just can’t ignore it anymore – it’s a way of life).

This pandemic has been a boon for some businesses and created fresh opportunities for others, even as it’s wrecked entire industries. If you take a close look, you’ll see that the people who are thriving and surviving are the ones who have gone digital.

Here’s the truth: Whether you have a digital business, a brick-and-mortar business, a regular job, or have retired to the beach, you have to take some part in our world’s digital transformation or you’re going to get left behind.

It’s time to pivot, change, level up, transform, adapt, and lean in with the right mindset and a strategy for moving forward.

Check out this episode for stories about people who successfully pivoted their businesses to thrive and survive despite the pandemic, the key to keeping up and leveling up in our digital age, what digital is all about when it comes to business, when to hire someone versus learn how to do it yourself, book launch ideas for the pandemic era, the very first thing you need to do if you’re going to have an internet-based business … and more!

If you’re ready to discover the next move for your digital transformation, schedule a Private Deep Dive Session with us, and we’ll help you get on the right track for your specific situation.

“If you want to accelerate your business, you have to pivot, change, level up, transform, adapt, lean into it … the people who don’t lean in are going to get left behind.” – Pam PerryClick To Tweet

Highlights From This Episode:

* A quote that explains our current situation in a nutshell

* Digital transformation essential #1: The right mindset

* 4 things to level up in your digital business

* Success Story! Debbie Allen (remember Fame?) expands her dance academy online

* From radio to YouTube – a quick recap of media’s evolution

* Learning is THE key to keeping up and leveling up

* Why it’s vital that you know the basics of using a computer

* 6 ways to accelerate your business – a quick list

* Digital transformation essential #2: A strategy for moving forward

* What digital is all about (and it’s not about using the cool tools)

* Success Story! How an Airbnb host kept things going while others failed

* How video can help you bring in customers during the pandemic

* Success Story! A Lyft driver who pivoted to Grubhub

* When to hire someone vs. learn how to do it yourself

* 3 virtual book launch ideas – let’s get creative!

* How you can benefit from the gig economy

* The next big digital business opportunity in this pandemic era

* A pro tip for online meetings, conferences, and summits

Resources:

* Mac classes online

* PC classes online

* Debbie Allen Dance Academy

* Fiverr

If your business is dependent on Facebook groups, we’re here to tell you that: 1) you’ve built your business out of straw, and 2) it’s just waiting for the Big Bad Wolf to come blow it down. Listen in and take note while we trade true stories, including someone whose Facebook account was suspended for a full year, someone who pulled their multimillion-dollar business off of Facebook and built their own thing, and our own situations (and frustrations!) when we supposedly violated a social media platform’s policies.

In this episode, we share true stories of people who had clarity and found prosperity, as well as those who struggle in their muddle. Listen in and hear about: why it’s essential that you start with just one thing, the ways people mix their messages online, why your customers need to hear your story, how you serve the world by being your authentic self, what Viola Davis, Lizzo, and Oprah have in common … and more!

In this episode, we’re finishing up our marketing challenges Q + A series with some laser coaching for our listeners who are challenged by: narrowing the focus of their business, reaching their target audience, capitalizing on their YouTube success, quietly building their digital business while they’re still at their job, and other real-world issues.

Listen in to learn: how people “get rich in a niche”; why trying to do everything will keep you from earning anything; real-life examples of successful niching and targeted marketing messages; common startup mistakes; pro tips for your podcast or YouTube channel; the problem with Instagram; and helpful fill-in-the-blank exercises to clarify your value, your audience, and how you’ll stand out in the crowd … and more!

This is part 2 of our Q+A series where we continue to answer your marketing questions. Listen in as we discuss how to handle the fears that are holding you back, what a prima ballerina can teach you about confidence, where to find clarity about your ideal customer, whether or not you need to hire a publicist, why media people are deleting your emails, and your entire digital marketing plan boiled down to one sentence … and more!

Tune in to get the specifics on: why knowing your target market is essential, the importance of your story, how authenticity erases competition, how to stand out online, how long it really takes to build a thriving business, how your business suffers when you try to do everything by yourself, some considerations especially for authors, the right mindset for “getting yourself out there”, and Vernita’s heartfelt intensity for podcasting as the core of your marketing plan.

Listen in to this episode as we discuss how what’s quick and cheap now makes things slow and expensive later, how the people you hire to help you can hurt you, password problems and how to fix them, how being organized saves you money, how keeping things simple makes you money, where you may be wasting money … and more!