Digital Cheesecake: Marketing and Growth Podcast

Is your brand visible in ChatGPT, Perplexity and other AI search platforms?
In this quick-win episode of The Growth Department, Ellie explains why GA4 alone cannot give marketers the full picture of organic discovery in 2026. They share the tools worth testing for LLM visibility, including Parsnipp, Search Atlas, Semrush, Ahrefs and Screaming Frog and explain why page speed remains a crucial foundation.
You’ll learn:
• Why SEO and LLM visibility should be measured together
• Which AI search tracking tools to test
• How competitor and opportunity data can sharpen your strategy
• Why joined-up reporting matters
• How page speed affects organic performance
Follow Digital Cheesecake for more quick marketing wins.

#SEOtools #SEOMarketing #GEO #AIVisibility #LLMVisibility #SearchTools #MarketingTools

🔗 AI and SEO tools mentioned in this episode:

1. Parsnipp AI — https://www.parsnipp.com

2. Search Atlas — https://searchatlas.com

3. Semrush — https://www.semrush.com

4. Ahrefs — https://ahrefs.com

5. Screaming Frog — https://www.screamingfrog.co.uk/seo-spider/

A career change doesn’t always mean abandoning everything you’ve built... It could mean moving from a permanent role into consulting, becoming a fractional leader or even launching your own product. In this episode of Digital Cheesecake, Jack and Sarah explore why so many experienced professionals are reassessing what they want from the second half of their working lives, and how you can make that change.

Marketing and Career quick wins every Tuesday with a Founder story once a month, subcribe so you don't miss a crumb🍰

🎙️Stream now on:

YouTube: https://youtu.be/-4IUrj3OByE

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

Nadia Hussain is the Founder and CEO of Hair Loving, a hair care brand designed for postpartum and menopausal hair.

In this episode of Digital Cheesecake, Nadia walks the team through the journey from selling out of the back of her car to being stocked on the shelves of Superdrug and Debenhams. The team also cover how she marketed through lockdown, and when she realised she had to find manufacturers.

We also get into discoverability since launching in COVID, how she optimised Amazon Ads after a slower start, the one channel she won't give up, and how much of Hair Loving's sales come from livestreaming.

Plus, what's harder to get right, the formula or the wholesale pitch, and how she plans to grow Hair Loving in 2027.

Follow Digital Cheesecake for quick marketing wins every Tuesday. With a Founder story at the end of every month.

🎙️Stream now:

YouTube:

Apple:

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

#FounderStory #Superdrug #HairLoving #MarketingStrategy #FemaleFounder #Entrepreneurship #BeautyBusiness #HaircareBrand #RetailBusiness #BusinessGrowth #BrandBuilding #StartupStory

Want to upskill in marketing but not sure where to start?
In this quick 5-minute episode of Digital Cheesecake's, The Growth Department, Ellie shares the marketing tools, courses, and skills worth learning before 2027

We talk about where to begin with AI marketing, SEO, content marketing, social media, analytics, email marketing, and paid ads, plus how to avoid wasting time on courses that do not help you take action.

Perfect for marketers, founders, freelancers, students, creators, and small business owners who want to learn digital marketing faster and build practical marketing skills in 2026.

🎙️Stream now on:

Apple:

#MarketingTools #MarketingCourses #DigitalMarketing #UpskillMarketing #MarketingSkills #AIMarketing #SEO #ContentMarketing

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

SEO is changing. In 2026, your customers are not just searching on Google.

They are asking ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI tools who to trust, what to buy, and which businesses to choose.

In this episode of Digital Cheesecake, Ellie breaks down LLM marketing and what it means for SEO, content marketing, and organic growth in 2026.

We cover how to make your brand easier for AI tools to understand, cite, and recommend, why traditional SEO is no longer enough on its own, and what small businesses, founders, and marketers should be doing now to stay visible.
If you care about SEO, AI search, ChatGPT visibility, organic marketing, digital marketing, or growing your brand without relying only on paid ads, this episode is for you.

🎙️Stream now on:

YouTube:

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#SEO #marketinghacks #marketingquickwins #growseo #seomarketing #marketingtips #quicktips

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

You've got the skills for the role...So,why weren't you hired?

In this episode of The Hiring Room Jack and Sarah break down the real reasons candidates lose out, even when they're strong on paper.

They cover personality fit, timing, over-reliance on AI in tasks and CVs, and the small details that quietly sink an application.

An honest, recruiter's-eye view of what's actually happening on the other side of the process.

🎧Stream now on:

YouTube:

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616#marketingskills #marketingjob #jobsearch #careeradvice #hiring #gettingajob #upskilling

In this new episode of The Growth Department: Ellie and Jane sit down to talk marketing tech stacks for this quarter.

From Claude and ChatGPT to Monday.com, Notion, Trello, Slack and Microsoft Teams, they walk through what's actually earning its place in a marketing team's toolkit right now, and why relying on a single AI platform is a mistake.

They also make the case for in-person learning and conferences as the fastest way to stay ahead of an industry that moves weekly.

🎙️Listen to the full conversation on Digital Cheesecake now.

You can also find us on Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#techstack #ai #marketingtechstack #marketingpodcast #claude #chatgpt

Nobody tells you what a recruiter actually thinks when they see a gap on your CV.
In this first episode of The Hiring Room, Jack and Sarah get into the conversations they're having right now around career breaks.

Covering whether the reason matters more than the break itself, how to turn a break into a strength, and whether some industries are more forgiving than others.
"Does the reason for the break matter more than the break itself?"
"Should candidates lead with the gap upfront, or let it surface naturally?"
If you're navigating a break, considering one, or just curious what's really happening behind the scenes in hiring this one's for you.

#careerbreaks #hiring #jobsearch #business #marketing #hiringtips #interviewtips

The future of beauty marketing isn't about repeating what worked before. Nadine Killoran, former Digital Director of Absolute Collagen, joins Digital Cheesecake to talk hiring people better than you, putting ego aside, and staying ahead in a beauty market being reshaped by dupes and Korean skincare.

In this episode:
Why looking backwards means you're already behind
Hiring people who know better than you and putting ego aside
The biggest challenges facing beauty right now
Why "infobesity" is a real threat to brand messaging
Beauty brands vs dupes and Korean skincare
The under-16 social media ban and beauty's future customers
Her 30-day playbook for quick wins
What makes a good marketer in 2026

🍰 Digital Cheesecake, the podcast for marketing leaders, growth marketers, and anyone building a career in digital marketing.

#beautymarketing #beauty #cosmetics #marketingdigital #marketingtips

Co-Founder Kareem Raslan built BrainGain from a parents' garage to 100,000 customers.

On this episode of Digital Cheesecake, he unpacks the unit economics and supply chain decisions behind scaling a DTC fitness brand, the career pivot that got him there, and where international brands are getting paid media badly wrong.
If you're DTC, a Fitness Fan or looking to start something of your own, this one is for you!

🎙️Episode now live on

YouTube: https://youtu.be/3NCozFnv1FY

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#DTC #fitnessbrand #fitnesslifestyle #Braingain #Marketingpodcast #Founderspodcast