The Martechno Beat: Decoding Martech!

Digital Communication Lessons from Nigeria’s Leading Pension Funds Administrator, Fidelity Pension Managers


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The pandemic has forced brands from all industries to rely on digital channels and platforms to maintain strong communication with their customers. Traditional brands have also adapted to this need for change by building effective digital communication strategy that engages effectively with their customers.

To understand the role of digital communication in the pension fund administration, we caught up with Oluwadamilola Ayinde, Corporate Communications Officer at Nigeria’s Fidelity Pension Managers.

Fidelity Pension Managers is one of the licensed Pension Fund Administrators (PFAs) in Nigeria. They aspire to be a leading and innovative PFA that manages pension assets transparently and profitably. Their mission is to provide safe and rewarding pension services for a happy retirement.

Oluwadamilola shared insights on:

  • What is digital communication and what’s its importance in today’s world
  • Why pension companies use digital communications to engage with their customers
  • The different digital communication platforms and how to reap the benefits of each platform
  • Creating a game-changing and engaging digital communication strategy
  • How to build an effective email marketing strategy that customers are receptive to
  • How to get the best out of your email marketing activities
  • Tune in to gain insights on how you can extract the best out of each of your marketing channels and platforms to build a robust digital communications strategy.

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    The Martechno Beat: Decoding Martech!By Netcore

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