Watch this episode on YouTube: https://youtu.be/OCUQo9nou3E

This week we welcome Peter Shafer. Peter is the Vice President of Sales and Marketing at Everest Communications. Everest is a digital communications firm that provides counsel and program execution support to companies in the areas of analytics, social media strategy, and digital reputation repair. We have an awesome conversation around a wide variety of marketing research topics!

Save 20% on your first order at the DATAVERSITY Training Center with promo code “AlgminDL” – https://training.dataversity.net/?utm_source=algmindl_res

Connect with Anthony J. Algmin on LinkedIn – https://www.linkedin.com/in/anthonyjalgmin

Data Leadership Lessons Home – https://DataLeadershipLessons.com

About our Guest:

Peter Shafer is the Vice President of Sales and Marketing at Everest Communications. Everest is a digital communications firm that provides counsel and program execution support to companies in the areas of analytics, social media strategy, and digital reputation repair.

Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns.

Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand.

Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations!

Peter on LinkedIn: https://www.linkedin.com/in/peteshafer/

Everest Communications: https://everestcomms.com/

Everest on Facebook: https://www.facebook.com/EverestCommsPage

Episode Transcript:

1

00:00:05,338 --> 00:00:09,092

anthony_algmin: Welcome to the Data Leadership Lessons Podcast. I'm your host Anthony J.

2

00:00:09,342 --> 00:00:12,779

anthony_algmin: Algmin. Data is everywhere in our businesses and it takes leadership to make

3

00:00:12,862 --> 00:00:16,132

anthony_algmin: the most of it. We bring you the people, stories and lessons to help you

4

00:00:16,299 --> 00:00:17,217

anthony_algmin: become a data leader.

5

00:00:17,217 --> 00:00:21,187

anthony_algmin: Today on Data Leadership Lessons, we welcome, Peter Shafer. Peter is the vice

6

00:00:21,337 --> 00:00:25,024

anthony_algmin: President of sales and marketing at Everest Communications. Everest is a

7

00:00:25,108 --> 00:00:28,628

anthony_algmin: digital communications firm that provides counsel and program execution support

8

00:00:28,762 --> 00:00:28,812

anthony_algmin: support to

9

00:00:29,079 --> 00:00:33,083

anthony_algmin: two companies in the areas of analytics, social media strategy and digital

10

00:00:33,249 --> 00:00:35,719

anthony_algmin: reputation repair. Peter. Welcome to the show.

11

00:00:35,719 --> 00:00:38,088

peter_shafer: Anthony, great to meet you. Thank you very much for having me

12

00:00:38,688 --> 00:00:41,324

anthony_algmin: So like we do with all our first time. Guess, just take a moment and tell

13

00:00:41,491 --> 00:00:44,928

anthony_algmin: the audience a bit more about your career before Ever's communications, and

14

00:00:45,078 --> 00:00:47,814

anthony_algmin: how that journey led you to doing what you do now.

15

00:00:48,014 --> 00:00:52,719

peter_shafer: sure. I actually was on two parallel paths for most of my career. One is on

16

00:00:52,802 --> 00:00:57,123

peter_shafer: the data side. I've worked with Gallup Poll, Harris Poll, several market

17

00:00:57,440 --> 00:01:00,894

peter_shafer: research c