Watch this episode on YouTube: https://youtu.be/OCUQo9nou3E

This week we welcome Peter Shafer. Peter is the Vice President of Sales and Marketing at Everest Communications. Everest is a digital communications firm that provides counsel and program execution support to companies in the areas of analytics, social media strategy, and digital reputation repair. We have an awesome conversation around a wide variety of marketing research topics!

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About our Guest:

Peter Shafer is the Vice President of Sales and Marketing at Everest Communications. Everest is a digital communications firm that provides counsel and program execution support to companies in the areas of analytics, social media strategy, and digital reputation repair.

Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns.

Your audience is going to love his advice – whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand.

Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work… they will exceed their expectations!

Peter on LinkedIn: https://www.linkedin.com/in/peteshafer/

Everest Communications: https://everestcomms.com/

Everest on Facebook: https://www.facebook.com/EverestCommsPage

Episode Transcript:

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00:00:05,338 –> 00:00:09,092

anthony_algmin: Welcome to the Data Leadership Lessons Podcast. I'm your host Anthony J.

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00:00:09,342 –> 00:00:12,779

anthony_algmin: Algmin. Data is everywhere in our businesses and it takes leadership to make

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00:00:12,862 –> 00:00:16,132

anthony_algmin: the most of it. We bring you the people, stories and lessons to help you

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00:00:16,299 –> 00:00:17,217

anthony_algmin: become a data leader.

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00:00:17,217 –> 00:00:21,187

anthony_algmin: Today on Data Leadership Lessons, we welcome, Peter Shafer. Peter is the vice

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00:00:21,337 –> 00:00:25,024

anthony_algmin: President of sales and marketing at Everest Communications. Everest is a

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00:00:25,108 –> 00:00:28,628

anthony_algmin: digital communications firm that provides counsel and pro