Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure. 

1. Google Audit:

• Search yourself/company in an incognito window

1. NAP (Name, Address, Phone) Consistency:

• Ensure the company name format is identical across all platforms

1. Professional Profile Management:

• Review all directory listings (industry, membership groups, associations)

1. Website and Landing Pages:

• Create specific landing pages for different audiences/purposes

1. Call-to-Action Consistency:

• Define 1-2 primary destinations for all profile links

1. Bio Management:

• Create a master bio document with variations

1. Documentation:

• Create an "Asset Depot" to store all digital presence information

1. Regular Maintenance:

• Schedule annual comprehensive audits

Remember to resist the urge to use AI for writing bios. While it can help with organization and redundancy checking, your authentic voice and personality should shine through in your professional profiles.