Digital Cowboys Podcast

Are you struggling with your new startup? Here are some low-cost business development strategies from our experts Cameron Francis and Sam Roshan to help you and your business succeed. Find out when you listen to the 9th episode of the Digital Cowboys.

Show Notes:

Cold Call - 00:01:59:08

Each Customer Should Be A Testimonial or Case Study -00:07:16:09

Instagram Hashtags - 00:09:30:11

Twitter Hashtags - 00:14:15:06

Community Groups - 00:15:37:09

Collaborate With Complimentary Businesses (Strategic Partnerships) - 00:16:44:23

Content Marketing (Educational/Entertaining) - 00:17:53:01

Blog - 00:18:41:10

Cold Email - 00:20:51:24

Gear Your Website For Leads/Conversions - 00:21:31:24

Webinars - 00:22:29:25

Hustle - 00:26:06:15

Network, Network, Network - 00:28:19:06

Give Shit Away - 00:32:05:09

Leave Flyers Strategically At Places - 00:34:31:23

Tell Your Story - 00:35:31:07

Be Different - 00:36:05:20

Learn how to increase your website traffic through video content! Master the art of optimising videos for YouTube with Cameron Francis and Sam Roshan as they discuss how to use tags wisely, create strong call to actions and develop video concepts based on customer value, including pro-tips for small to medium business owners. Tune in to learn more in this episode of The Digital Cowboys.

Show Notes:

- Keyword Research - 00:02:03:27

- Keyword Tool.io - 00:03:38:19

- YouTube Video Maker - 00:04:50:11

- Create an Optimised Title - 00:06:05:14

- Use Tags Wisely - 00:08:11:12

- Create a Full Description - 00:08:54:10

- Create a Strong Call to Action - 00:10:51:08

- Develop Video Concepts Based on Customer Values - 00:12:44:06

- Repurposing Video Content - 00:13:40:25

Now that you have your website up and running, what's next? Our experts Cameron Francis and Sam Roshan present more tricks and tips on optimising your business page in this Master Class episode of the Digital Cowboys.

Show Notes:

-Keyword Research - 00:02:27:06

-Title Tag - 00:04:23:04

-Meta Description - 00:06:11:15

-URL - 00:08:59:09

-Content - 00:10:06:18

-Add Multimedia To The Page - 00:12:59:22

-H1 H2 Tags - 00:14:58:06

-Page Speed - 00:16:09:21

-Slash Bounce Rate - 00:17:51:21

-Social Media Sharing Buttons - 00:18:07:05

Planning to launch a mobile website for your business? Learn about what you should and shouldn't do when optimising your website for mobile devices as Cameron and Sam discuss Buttons, Forms, Key Touch Interactions and Product Images for mobile sites. Learn it all in this episode of The Digital Cowboys.

Show Notes:

- Buttons and Call to Actions - 00:01:23:24

- Mobile Maps With Directions - 00:02:26:17

- Your mobile site's text is legible and readable - 00:03:19:26

- Collapsible content and image -sliders - 00:04:32:00

- Your key touch interactions are easily accessible - 00:05:40:29

- Easy Navigation - 00:06:00:19

- Video content - 00:06:23:27

- All non-essential elements are in the footer - 00:07:47:01

- Your Imagery Doesn't Contain Any Text - 00:08:19:22

- Your Imagery Is In HD / Retina Quality - 00:08:43:23

- Your Product Images Are Large - 00:09:01:16

- Your Image Gallery Is Presented As A Swipeable Carousel - 00:09:24:28

- Link to the full desktop site - 00:09:42:03

- Back to the Top Button - 00:10:25:18

- All Forms Use Custom Input Types - 00:10:48:00

- Your Forms Do Not Use Auto-Correct or Auto-Capitalise Options - 00:11:12:18

- The Importance of Mobile Website Optimisation - 00:11:38:18

- Don't Put Popups On Your Website - 00:12:02:17

Discover the simple ways of optimising your business webpages through the use of the Google Search Engine Results Pages in this episode of the Digital Cowboys with Cameron Francis and Sam Roshan.

Time Stamps:

-- Competitor Research - 00:02:32:05

-- Keyword Research - 00:03:53:29

-- Content Research - 00:05:55:21

Worried about email spoofing and data hacking of your websites? In Episode #5 of the Digital Cowboys, Cameron Francis and Mark Cohane from SecurityShift.com discuss email hacking, application whitelisting, relying on hosting companies and the risk-based approach to information technology security. Tune in to learn more about cyber security for your business.

Show Notes:

Risk Based Approach to IT Security - 00:04:01:26

Have an understanding of you business - 00:08:08:07

Hosting for small to medium businesses - 00:14:27:07

Backing up websites - 00:15:47:10

Email security - 00:18:00:05

Application Whitelisting - 00:45:22:18

How do you know if your site's down - 00:59:59:24

Should business owners rely on the hosting companies - 01:02:30:25

Resources mentioned:

securityshift.com

risky.biz

In Episode #3, Cameron Francis is joined by Chris Ackland, the Head Coach at CrossFit Box Hill and Founder of Iron Tribe Weightlifting, to discuss Health, Fitness, Workouts, Meal Preparation, Nutrition & so much more for the busy, busy business person. Tune in to learn how to workout without going to the gym, what to eat and when and how to get the most out of sleep.

Show Notes:

1. If you fail, start again - 00:07:36:05

2. Realistic goals -00:09:48:03

3. Tips to improve physical state, mental state, emotional state - 00:11:49:13

4. The rule of 5 - 00:13:15:01

5. Find something that you enjoy that you consider as exercise - 00:16:56:24

6. If you can't go to the gym, squat - 00:18:24:23

7. Documenting your progress - 00:20:46:29

8. Tracking tools - 00:22:29:15

9. How gymnasts train - 00:23:30:15

10. Healthy eating - 00:29:14:13

11. Sleeping habits - 00:46:15:13

12. How do I start - 00:53:13:11

Resources mentioned:

Beyonce Tension Gymnastics

https://youtu.be/Stdb6acajX4

Dr. Kirk Parsley - America's Biggest Problem

https://youtu.be/7s9C_8-OoxI

Dr. Kirk Parsley - Quick way to Naturally Increase Testosterone

https://youtu.be/ZS-SkALrMN8

For more information on Chris Ackland and Iron Tribe,

log on to http://www.irontribe.com.au/

In Episode #2, Cameron Francis is joined by Chris Mizeracki a PPC expert from ETRAFFIC as they discuss how to create an effective Google AdWords campaign. Tune in to learn how to plan, build and optimise an AdWords strategy.

1- Set Your Goals - 04:15

2- Research Your Users & Competitors - 05:15

3- Understand The Different Keyword Types - 07:50

4- Remove Negative Keywords - 14:57

5- Create Effective Ad Copy - 18:05

6- Set Up Conversion Tracking - 22:30

7- Monitor, Tweek & Optimise The Campaign - 25:01

In this episode, Cameron Francis & Sam Roshan share and discuss the tools they have used to grow their business.

-- SEMRush - 1:47

-- Google Search Console - 5:27

-- Google Analytics - 8:37

-- Infusionsoft CRM - 11:27

-- MailChimp and Campaign Monitor -15:08

-- BaseCamp - 17:15

-- Workplace by Facebook - 19:14

-- XeroMind Your Own Bussiness - 22:02

-- Mouse Flow - 23:17

-- Google Search Engine Results - 24:45

-- Google Keyword Planner - 27:11