Digital Culture Podcast

By Digital Culture Network

A podcast for people working in the creative and cultural sector who want to embrace digital. Join Tech Champions from the Digital Culture Network and guests from across the sector.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Digital Culture Podcast:

How many episodes does Digital Culture Podcast have?

The podcast currently has 24 episodes available.

Digital Culture Podcast episodes:

February 10, 2025Finding the right CRM and Ticketing for you with Adam Sykes
In this episode,James Akers interviewsAdam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
We discuss:
How CRM systems help organisations collect, manage, and use audience data to improve engagement, marketing, and fundraising.
The importance of a seamless ticketing process to increase attendance, reduce drop-offs, and enhance customer satisfaction
Top tips from Adam’s experience in the creative and cultural sector
The following links and resources were discussed in this episode:
Download the transcript for this episode (Word document)
Whose CRM is it anyway? – an article exploring how creative and cultural organisations can effectively utilise a Customer Relationship Management (CRM) system to manage their audiences.
Access All Areas: Making ticketing more accessible for everyone – Adam takes you through how to enhance your ticketing inclusivity and ensure equal access for all
The Ticketing Journey: From Pre-Purchase to Post-Event – webinar recording to learn practical strategies to streamline your ticketing processes and enhance the customer journey, from start to finish.
Customer Relationship Management (CRM) Platforms – explore a list of relevant systems
Box office and Ticketing platforms – explore a list of relevant systems
More than half of arts audiences are first-time bookers – 2024 Tomorrow’s Audience report from Indigo Ltd
Dynamic pricing could be banned under new federal government crackdown amid pressure on music sellers – Changes to regulation in Australia
Pearl Jam v. Ticketmaster: What Happened?– why Pearl Jam fell out with Ticketmaster over their operating practices
...more
35min
January 16, 2025The art of asking: effective audience surveys with Jack Roscoe
In this episode, James Akers interviews Jack Roscoe⁠, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
We discuss:
Designing effective audience surveys by focusing on clear objectives, tailoring questions to different audiences, and utilising tools like Illuminate and Microsoft Forms
Methods to boost survey participation, including face-to-face interactions, staff training, and creating concise, engaging surveys
Top tips from Jack’s experience in the creative and cultural sector
The following links and resources were discussed in this episode:
Download the transcript for this episode (Word document)
Increase your audience surveys and improve survey data - Jack's webinar exploring tips and tactics to collect more audience surveys for a variety of organisations.
How to decide your survey targets and improve your sampling - Jack's article including a step-by-step guide to determining an appropriate number of surveys to aim for.
National Museums Liverpool - Understanding Audiences - an interview with Wesley Thistlethwaite, Insight and Analysis Manager at National Museums Liverpool, on his role working with audience data.
Freelancer Directory - Arts Marketing Association - a useful resource to find freelancers, including evaluators and audience consultants.
Tomorrow's Audience Indigo Share: Hot Topic - this sector-wide audience survey makes a number of useful recommendations on how to reach, grow, and better cater to new audiences, backed up with solid data.
Illuminate by Arts Council England - an overview of Illuminate including links to FAQs and to download a list of the mandatory and optional questions.
Impact & Insight Toolkit - an alternative platform for National Portfolio Organisations to collect surveys, with templates containing the mandatory questions, along with the ability to write your own questions and more flexibly redesign surveys.
Culture Counts to Illuminate Conversion Service Guide - a guide to the free survey data export service for Impact and Insight Toolkit users, creating data files that are formatted and ready to be uploaded directly into Illuminate.
⁠Connect with Jack on LinkedIn⁠ and enjoy his videos.
...more
36min
December 13, 2024Navigating strategy in the creative and cultural sector with Ollie Couling
In this episode, ⁠James Akers⁠ interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
We discuss:
What is a strategy and why you shouldn't fear one

Useful frameworks to help build your strategy

Top tips from Ollie's experience in the creative and cultural sector
The following links and resources were discussed in this episode:
5 reasons why creative and cultural organisations need a digital strategy
Theory of Change (ToC) - A guide and template

Objectives and Key Results (OKRs) model -
Getting started with objectives and key results

MoSCoW method -
3 Prioritisation Techniques for Arts Marketeers

What is the Pareto 80/20 principle? - Roughly 80% of consequences come from 20% of causes
Why are you measuring that? - Webinar recording to
learn how to define and track the metrics for different audience actions

Content strategy development: Aligning content with a marketing funnel - Webinar recording with
techniques for developing a content marketing strategy

Influencer insights: How Mary Spender reached 750k subscribers on YouTube - Article where Ollie interviews George Spender about the process and what he has learned along the way
Music by ⁠SHAR
...more
33min
November 07, 2024Social Media with Katy Farrell and Nicola Barratt
In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.
We discuss:
What support is available for creative and cultural professionals in England
The changes we’ve seen in Social Media over the past 12 months
Top tips and recommended actions for anyone working in Social
The following links are resources were discussed in this episode:
Digital Culture Network Knowledge Hub – Over 230 free resources
What goes into a social media strategy? - A webinar for anyone working in the creative and cultural sector who wants to create a social media strategy but isn’t sure where to start.

Reaching Your Audience: Making Your Meta Ads More Effective - How to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.
When Gen-Z writes the marketing script: Royal Armouries edition
Museum Creepy Doll Contest from Colchester and Ipswich Museums
BRAT vs DEMURE: Classical Edition from Southbank Centre
Gen Alpha content example: Nutter Butter on TikTok
Sign up to the Digital Culture Network newsletter
Music by SHAR
...more
35min

FAQs about Digital Culture Podcast:

How many episodes does Digital Culture Podcast have?

The podcast currently has 24 episodes available.