We're back! 

Pit Village Podcast took a little break after Marathon March. The podcast starts with a recap of the lessons from March, the plan for upcoming Podcasts and the importance of last week's (04:10) digital detox, including how the smartphone has changed our relationship with time, authentic experience and thoughts and (10:00) are purposefully created to keep us hooked with variable rewards.

We move to to discuss the (13:00) attention economy and the importance of your ability to retain and generate attention, and move on to start to cover the 151997 article "Attention Shoppers" (25:00).

The article is fascinating, showing that attention can ground an economy as it is a  (30:25) truly limited resource, discussing how transactions in the attention economy may form.

The (35:35) Star System that was proposed in this article is taking shape today and the prediction that 'everyone would have a crack at a global audience' has come true.

The most interesting point of the article was the discussion of the (42:00) end of money and corporations, with our economy relying on communities of people coming together to service each other based on their merit in the form of attention - including some discussion of how in 1997, CEOs were starting to become stars.

He proposes that this has happened before (48:00) in the transition from feudalism to the industrial economy -- and that it will happen again though the article finishes, leaving us with some wise words of warning and discussing the challenges this economy may face.

 The article concludes (54:00) that "for better or worse, the attention economy will prevail", and we look at some of the ways that has already become the reality.

We talk about evolving as a Podcast & within your business (58:00) and end on some questions about your life, within the Attention Economy.

We'll be back this week with another episode!

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