On this week's episode, Katelyn and Scott start off with this week's #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The second portion of the episode highlights the benefits of incorporating paid social media into your marketing strategy. 

On this week's episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast talks about how tapping into the audience's emotions, being real and being aware of psychological biases are all helpful things to incorporate in your marketing strategy.   

This week's #SocialMediaMinute includes the following stories: Facebook's Considering Implementing Restrictions on Who Can Go Live and LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting. 

On this week's episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new 'Checkout' feature. In the section portion of the episode, key steps in the branding process are shared and why it's important for companies to follow them.  

Katelyn and Scott kick off this week's episode with two recent social media stories and share a few helpful branding tips.  

On this week's episode of Digital Dialogue, Katelyn and Scott share two major social media news stories and a few key ways to help grow your engagement through Instagram Stories. 

On this week's episode, Katelyn and Scott recap two major social media news stories and share some pretty helpful copywriting tips. 

On this week's episode we wrap up the web design process series with Colleen, our junior web developer here at Yelling Mule. Colleen shares with us the process of populating a website and how to launch them.   

On this week's episode, Katelyn and Scott sit down with Yelling Mule's Senior Web Developer, Stan. Stan dives into the backend coding process and answers questions about his role. 

Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer. 

On this week's episode, Katelyn and Scott discuss the social media strategies brands used during this year's Super Bowl Sunday.