Digital Discussions Unfiltered

After running a poll on my Instagram Stories ask you what you'd like episode 49 of the podcast to be, Converting More Customers on You Website came out top! So here we are.

In this episode I quickly cover 3 of the common things to look in to/consider if you feel that you're not converting enough visitors on your website.

If you found this episode useful then please give it a share on social media and tag me @LornaScullyUK - I'll be sure to share each and every one.

Plus, If you listen to the whole episode you'll get a sneaky peek in to what's coming next week!

Today I'm sharing my conversation with the wonderful Carmela Elizabeth. She's the Founder of Belvedere Marketing (spelt like the Vodka but not based on it at all!) And she's on a mission to take a full 360° view and create eye capturing content that will stop the endless scroll of followers for small businesses on social media.

With a passion for helping female-led, product businesses with their social content, especially Instagram, I knew I just had to get Carmela on the podcast.

During our conversation we chat about:

✨ Challenges she’s faced with starting a business during a pandemic

✨ Why she doesn’t want to be known as an agency

✨ Why having a face behind your brand is important 

✨ Most common challenges she sees with clients 

✨ Her advice when it comes to showing up on camera, Instagram stories etc. 

✨ What ‘value’ means - especially to product based businesses

✨ Do small businesses have unrealistic sales goals?

✨ Top 3 tips to be aware of to help growing your business on Instagram

If you find this episode useful, please do share and tag myself and Carmela and we'll be sure to share them!

Find Carmela: Website | Instagram

Personal branding has been a terms that’s been used A LOT in the last couple of years and to me, this guy is THE Personal Branding Guy.

Meet Ash Jones, the Founder of Great Influence, the personal branding agency behind the UK's Biggest CEOs & Founders including; 

Steven Bartlett (Founder, Social Chain)

Oliver Cookson (My Protein),

Umar Kamani (Pretty Little Thing)

Dom McGregor (Founder, Social Chain)

Katy Leeson (MD, Social Chain)

Carrie Rose, (Rise At Seven)

I think you’ll agree with me - the guy knows a thing or two when it comes to building personal brands right - they’re some bloody incredible names! 

In this very open and honest episode we chat about; 

→ What actually IS personal branding 

→ How Ash got in to it in the first place

→ And insight in to how it became a thing at Social Chain, and what lessons he learnt from that

→ The emotional journey that personal branding makes you take and how to ride the rollercoaster

→ He also shares two of the key things you need to if you’re thinking about starting your own personal branding journey

I hope you found this conversation useful, I know I did. If you did make sure you share it with your audience as you never know who it may help.

You can find Ash: Website | LinkedIn | Instagram 

The pandemic has had an affect on all of us in one way or another. But for todays guest it literally put a halt on one business, and changed the immediate direction of the other.

In this episode I'm chatting to Laura Hopkins, founder of Elegant Designs Ltd. & The Wedding Emporium. Laura is a client and a great friend, and when I shared screenshot of her analytics after we worked on her Instagram strategy in January, I just HAD to get her on the podcast. The amount of DMs I received was crazy! You all wanted to know HOW she did it.

Now, don't be fooled, Laura did a lot of work, which is just one of the tings we discuss during this episode.

We also chat about:

✨ How Laura has started not one, but two wedding businesses

✨ How the global pandemic has affected her business and how she's dealt with that

✨ What it took to grow her Instagram account from 1500 to 15k followers in 3 months - and WHY that was important to her

✨ What she's working on for the wedding industry to support supplier and soonlyweds

✨ What other challenges she's faced along the way

If you find this episode useful, please do share and tag myself and Laura and we'll be sure to share them!

Find Markie: Website | Instagram

Markie Reeds, from Digital Reeds, has made it her mission to help small, local, independent business be visible in the online world.

In this episode we chat about:

✨ The big differences between corporates & small business  

✨ The common challenges and mistakes small businesses are making online

✨ Where local businesses should start if they're going online for the first time

If you find this episode useful, please do share and tag myself and Markie and we'll be sure to share them!

Find Markie: Website | Instagram

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.

It's one of those channels that can seem daunting to small business owners and it really doesn't need to be.

For the free download mentioned in the episode, head to www.lornascully.com/emails

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.

It's one of those channels that can seem daunting to small business owners and it really doesn't need to be.

For the free download mentioned in the episode, head to www.lornascully.com/emails

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.

It's one of those channels that can seem daunting to small business owners and it really doesn't need to be.

For the free download mentioned in the episode, head to www.lornascully.com/emails

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.

It's one of those channels that can seem daunting to small business owners and it really doesn't need to be.

For the free download mentioned in the episode, head to www.lornascully.com/emails

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.

It's one of those channels that can seem daunting to small business owners and it really doesn't need to be.

For the free download mentioned in the episode, head to www.lornascully.com/emails