Digital Dojo

In this episode of Digital Dojo, we’re joined by Matt Black from Trustist – the leading platform helping businesses collect, manage, and showcase online reviews with ease.

We dive into:

• Why online reviews are now the most powerful trust signal for customers
• How reputation directly impacts sales and local search rankings
• The surprisingly simple steps businesses can take to gain more 5-star reviews
• How to turn customer feedback into your best marketing tool
• Common pitfalls companies make when managing reviews — and how to avoid them

Whether you run a small local business or a growing brand, mastering your online reputation is essential in today’s digital world. Matt brings real data, real stories, and expert insights that will help you transform feedback into growth.

🎧 Tune in, level up your review game, and start turning stars into sales!

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In this episode of Digital Dojo, we’re joined by an early internet ex .com millionaire and IT veteran who’s been in the game since the birth of the web. We take a journey from the dial-up days of early computing through to today’s tech landscape—unpacking the evolution of IT along the way. Packed with fascinating stories and practical advice, he shares invaluable tips for businesses on everything from cybersecurity and cloud services to IT infrastructure and future-proofing your systems.

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This month on the Digital Dojo Podcast, we’re joined by Cheryl Turner from Wordy Bird – a seasoned copywriter who knows how to make words work. We’re diving into the hot topic of the moment: Copywriters vs AI. Can artificial intelligence really replace human creativity, or is there still magic in the human touch when it comes to web copy? We’ll uncover the pros, cons, and everything in between, plus tips on how to make your website copy stand out in a world full of robots. Don’t miss this one it’s “top-notch” !

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You wont believe how hard the co-presenter whacks his head off the table in this episode! #Clickbait

We talk how to be trusted in a completely fabricated and untrustworthy digital world.  Cutting through the noise and exposing the biggest online lies—from SEO scams that promise to get you to the top of Google overnight to clickbait tactics designed to mislead you. We break down why you shouldn’t believe everything you see online and how to spot red flags before getting caught out.

But it’s not just about avoiding deception—it’s about building trust. We’ll share how businesses can humanise their websites with real images, videos, and honest content to build credibility and connect with their audience. If you want to stand out online for the right reasons, all with a dose of humour and laughter as ever.

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🚀 AI is taking over – but in the best way possible! From fun and quirky uses to game-changing business applications, this episode of Digital Dojo dives deep into all things AI.

Don't forget to check the video out on the youtube channel! https://youtu.be/fvr53SLymHo

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This month we welcome ex radio star Ed Nell, giving us an insight into the benefits of podcasting for small businesses. Alongside how to's and useful info to get you started. Also mixed in with our usual digital marketing news and useful tool of the month. Don't miss the Christmas special giveaway too! 

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Welcome to the very first episode of Digital Dojo! Each month, we'll explore four key "katas" to sharpen your digital marketing skills: Industry News, a Deep Dive Topic, and a Useful Tool of the Month.

In this episode, we’re tackling Google’s monopoly and what it means for you and your business. Plus, we’re sharing an incredibly useful (and free!) tool to help you find new clients and enhance your networking game. Let’s go!

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