On todays episode of Digital. Done Right. we talk about a new product OCT performance marketing is rolling out that gives home builders the ability to give virtual tours of homes while getting feedback, analytics & insights to everything the customer is doing.

Digital is an interesting marketing channel in that it works for brands of all sizes, from the independent contractor all the up to enormous international conglomerates. So, it’s interesting to see so many corporations leave YouTube out of their digital strategy.

Sure, it’s easier to set up a YouTube channel for a small shop compared to a big company with hundreds of offices – but the benefits outweigh the challenges in getting a strategy in place.

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