Digital Drop Podcast

Diving deeper into digital marketing and social media management strategies and how those can apply to your content creation efforts. How can you leverage techniques like audience development and competitor analysis to find the white space in the market and grow your channel faster, and with less work? We rapidly discuss strategies, techniques and solutions so that you can work smarter, not harder, as a content creator.

A great livestream needs to stand out from the corwd of millions and get viewers to click first and foremost. Having a fantastic stream title can be a major part of that, and brainstorm ideas regularly can help massively. Once you have the viewer's attention, you need to keep them watching. To do that, you need to provide VALUE to your audience through entertainment, education, or by doing something unique.

Do you need to come up with completely original ideas every time you create content? Being "creative" is overrated and misunderstood. It is perfectly fine to borrow ideas and inspiration from other creators, streamers, podcasters, and writers. Take the ideas you see working and make them your own to increase content production. You can also repost content you find on the internet such as memes, or you can react to other creator's content to increase upload frequency.

Deciding when to quit something and start over again is tough. You may be attached to that video series, games, live stream, podcast or blog idea... but it never gets traction. The best thing to do is drop projects that are not getting traction as soon as possible and pivot into something new. We like to use the 80% what's working well / 20% experimental content strategy so that you are always looking into the future and testing new formats.

Creator PC, Desktops, Laptops and Macs are on the market and it can be difficult to select the right one. In this video we help you determine what to prioritize when shopping for a content creator computer. The top priority is your graphics card, next is your CPU (processor) and last is your hard drive. Be sure to google "CPU Hierarchy" and "GPU Hierarchy" before purchasing to understand where the value vs power is in the market.

Home Studio setup is critical for your success as a work from home professional. We discuss how you should prioritize your purchasing including internet connections, audio equipment, and video. We think that investing in your ISP is your top priority, next is a mic, such as a $130 USB mic, and lighting is the your third priority.

What is the best post frequency on YouTube and social media? Is it enough just to post one video per day or do one stream per day? In this episode we discuss the social media strategies we use to grow account for media clients and creators over the last 10 years. There is no shame is finding content on the internet and re-posting it on social media if it helps you grow.

Facebook Gaming is the hottest gaming live stream platform out there in 2020 because of the low supply of streamers and the high demand in terms of viewership. In this podcast, we tell you about the growth strategies we are testing on Facebook Gaming, what is working, and what has failed to save you time and accelerate your timeline as a gaming content creator.

Going full-time as a content creator can take between 3-5 years minimum in our experience. You can release your first 50-100 videos and the traction may be small. That's normal. You need to continue to experiment with new topics, content formats and strategies until a few content types emerge as winners. Eliminate everything else, and double down on the winners to accelerate growth.

YouTube thumbnails require research to get clicks, that's how you can break through. 80% of the secret to increase CTR on YouTube is research, and 20% is execution. Increasing your click through rate is about creating content in low supply and high demand topics and making a thumbnail that contrasts as much as possible with competitors.